Accelerating the transformation and upgrading of the supermarket industry, creating new highlights in the retail industry, will help better leverage the fundamental role of consumption in economic development, inject strong impetus into expanding domestic demand, leading industrial upgrading, and promoting economic growth. As the Spring Festival approaches, where will the flavor of the year be strong? Non rural markets and urban supermarkets are no exception. From ingredients for the New Year's Eve dinner, to fruit and melon snacks, to holiday decorations, shopping carts are filled with goods, full of people's expectations for a better life, becoming a vivid microcosm of the vibrant Spring Festival consumer market. Supermarket consumption is a window to observe the resilience and vitality of the Chinese economy. In the past, due to limited transportation capacity and insufficient preservation technology, people's scope of purchasing New Year's goods was relatively limited. Nowadays, there is a wide variety of fruits, vegetables, and fresh food available in supermarkets, making it very convenient to eat and buy anytime. Not long ago, the first Chelizi direct express line in the Beijing Tianjin Hebei region was officially opened. After overseas Chelizi arrived at Tianjin Port, they could rush to the dining table of the people within a few hours. The fast and convenient supply network greatly enriches people's diet. From the shopping cart of supermarkets, you can discover the trend of consumption upgrading. People's consumption needs have shifted from a focus on quantity in the past to a greater pursuit of high quality and diversity. Taking the most common Chinese cabbage as an example, some people like to help with crispy green leaves, while others prefer those with more leaves and less help. The change in demand for "vegetable baskets" has driven the modernization of field production, and new varieties are constantly emerging. In the fierce market competition, whoever takes the lead in grasping the trend of consumption upgrading, effectively improving the quality of products and services, will have an advantage in the market competition. Demand drives supply, supply stimulates demand, and continuously injects new momentum into economic and social development. In addition to enriching supply, supermarkets are also focusing on optimizing the consumption environment. Or launch apps, mini programs, etc., so that consumers can purchase what they need without leaving their homes, saving time and effort; Alternatively, the live broadcast room can be set up within the supermarket to achieve online and offline scene linkage through a "shopping" model. The constantly innovative service forms have met the needs of consumers and found new ways for supermarkets to cope with the impact of e-commerce. Based on online data such as pre-sales and group buying, supermarkets are able to quickly and accurately understand consumer needs, providing stronger data support for production, procurement, sales, and more. This inspires us to focus on technological empowerment, accelerate transformation and upgrading, and continuously cultivate new growth points, further unleashing the potential of the offline consumer market. Behind the changes in supermarkets are also changes in business logic and retail models. Today, countless physical stores, supermarkets, convenience stores, and shopping centers are undergoing unprecedented profound transformation, including creating a trendy entertainment experience area, building a space for leisure and communication, and introducing popular catering businesses. Traditional retail focuses more on "goods" and "market". As long as there are good and comprehensive products and a good commercial location, it is easy to achieve success; Nowadays, new supermarkets need to layout their products and services more based on human needs. In this context, attracting people to shop is no longer the only goal, and experiential consumption such as spiritual culture, entertainment, and leisure is increasing. Promoting the integration of commodity consumption and cultural tourism consumption, accelerating the incubation of new consumption scenarios, and continuously meeting the consumption needs of segmented fields, shopping malls are increasingly carrying new consumption missions. From hypermarkets to community small shops, supermarkets combine commercial retail and lifestyle preservation