On the 23rd, the China Consumers Association designated the theme of the 2024 National Consumer Rights Protection Year as "Stimulating Consumer Vitality". It is reported that the China Consumers Association and the National Consumers Association will organize various forms of themed activities based on the actual situation in various regions, creating a good atmosphere for the whole society to care about and support consumer rights protection work. The National Consumers Association's complaint and consultation information system will be optimized, upgraded, and officially launched for operation. The China Consumers Association will explore the creation of a "consumer association has words" work brand, with the characteristics of exposing criticism, dispelling consumer rumors, and warning prompts, closely following consumer hot topics, and proposing consumer association opinions; We will also focus on hot consumption issues and major events in the consumption field, actively carry out theoretical and practical research on consumer rights protection, and propose legislative or regulatory suggestions. In addition, the China Consumers Association will organize consumption supervision in key areas, focusing on vulnerable groups and weak links in consumer rights protection, as well as new forms and models of consumption. It will conduct supervision and investigation on "domineering clauses" and prepaid consumption, urging enterprises to actively assume the main responsibility of consumer rights protection. (Le Xin She) (Reporter Wang Haiqing)