The third phase of the offline exhibition of the 134th Canton Fair was held from October 31 to November 4, with a scale reaching a historic high. The exhibition covers a total area of 515000 square meters, has 24464 booths, and has 11312 participating enterprises (according to the statistics of each exhibition area). About 990000 exhibits were uploaded to the online exhibition. Among them, the number of brand booths and brand enterprises in export exhibitions increased by more than 40% year on year, and the number of exhibitors from countries jointly built along the "the Belt and Road" accounted for more than 60% in import exhibitions. In terms of export exhibitions, the third phase of this year's Canton Fair has optimized the distribution of themes, highlighting the theme of "a better life". Among them, the exhibition areas for toys, maternity and baby products, personal care equipment, bathroom products, and pet products have been moved from the second phase to the third phase, further optimizing and balancing the distribution of themes in each exhibition period, and together with the original sections, forming five major sections: toys, maternity and baby products, fashion, household textiles, stationery, and health and leisure. Through these optimization measures, the Canton Fair further enriches the exhibition content of the third phase, enhances the competitiveness and attractiveness of relevant sectors, helps to leverage industry synergies, promote industry exchanges, create more business opportunities, and improve exhibition and trade effects. Further optimization of the structure of participating enterprises. In the third phase, there were 4400 brand booths and 815 brand enterprises, an increase of 1315 booths and 269 enterprises compared to the same period last year, with an increase of over 40%. 1749 companies participated in the exhibition for the first time, with 1065 companies winning titles such as high-tech, specialized, refined, and innovative, individual champion, national enterprise technology center, China Customs advanced certification, and China time-honored brand, an increase of 251 compared to the same period in the previous year. The baby high landscape handcart that can be automatically folded with one hand, the silk clothing that pioneered the "innosilk wash and wear" technology, the fiber optic backpack that uses self-developed fabrics, the high-tech face slimming instrument, and various innovative products will bring more "beautiful life" experiences to the third phase of this year's Canton Fair. The third phase of the exhibition combines technological innovation with fashion individuality, launching products related to toys and pregnant and infant children, fashion, household textiles, stationery, health and leisure, and other fields. The exhibited products are more personalized and high-quality. The display content of online platforms is also rich. As of October 25th, online platform enterprises in the third phase of the 134th Canton Fair have uploaded approximately 990000 exhibits, including 280000 new products, 60000 independent intellectual property products, 110000 green and low-carbon products, and 20000 intelligent products. In addition, the scale and quality of import exhibitions have further improved. During the third phase, 240 enterprises from 25 countries and regions will participate in the exhibition, including four national exhibition groups from Türkiye, South Korea, India and Malaysia, two regional exhibition groups from Hong Kong and Macao, China, and three import trade promotion and innovation demonstration areas from Huangpu, Guangzhou Nansha, and Ouhai, Zhejiang, to focus on food, home textiles, office stationery, personal care and other products. Among them, national enterprises jointly built along the "the Belt and Road" actively participated in the exhibition. In the third phase of the Import Expo, 142 enterprises from 16 "the Belt and Road" countries including South Korea, Türkiye, Malaysia and Pakistan participated in the Expo, accounting for about 60.7%, with the focus on featured food, household textiles and other products. Global buyers will continue to