826 million domestic tourism trips during the Mid Autumn Festival National Day holiday (new data and highlights)

2023-10-07

Data source: Cartography by the Ministry of Culture and Tourism: Zhang Danfeng has had a strong recovery momentum in the cultural and tourism industry during this year's Mid Autumn Festival National Day holiday, and the national holiday market is stable and orderly. According to the data center of the Ministry of Culture and Tourism, 826 million domestic tourists traveled during the 8-day holiday, an increase of 71.3% year-on-year and 4.1% compared to 2019 based on comparable standards; Realized a domestic tourism revenue of 753.43 billion yuan, with a year-on-year increase of 129.5% and a growth of 1.5% compared to 2019 based on comparable standards. The public's willingness to travel on holidays has been centrally released, and medium and long-distance tourism has achieved high growth. The consumption activity of major tourist destinations and popular scenic spots continues to be high. The cultural and tourism industry integrates entertainment, sports, intangible cultural heritage, etc. through "tourism+", launching a series of activities and products to bring high-quality holiday experiences to tourists. Cultural and tourism activities are exciting and diverse. The Ministry of Culture and Tourism has launched the national tourism promotion of "Autumn Charm of Mountains and Rivers" in 2023, collaborating with various regions to carry out rich and colorful activities around the Golden Autumn cultural tourism promotion season, vividly showcasing the charm of Golden Autumn cultural tourism such as the autumn scenery of the Great Wall, rural autumn scenery, and folk phenology. Nanchang, Jiangxi Province, holds a fireworks party with the theme of "unique scenery here" to attract citizens and tourists to watch. Tourists from the Yuntai Mountain Scenic Area in Jiaozuo, Henan Province passed a huge national flag and sang patriotic songs together. Zhejiang has launched high-quality cultural and tourism routes for the Asian Games to meet the diverse needs of citizens and tourists. The deep integration of cultural and tourism activities has become a highlight. Multiple excellent stage art works have been performed in Beijing, Inner Mongolia, Shanghai, and other places. Shanxi, Heilongjiang, Hunan, Guangdong, Hainan, Sichuan, Shaanxi and other places hold a series of distinctive activities such as watching lanterns, performing arts, and touring. Immersive new products and scenarios for smart tourism have become a new hot topic of consumption, deeply loved by young tourists. The consumption of culture and tourism has grown rapidly. The Ministry of Culture and Tourism held the National Day Culture and Tourism Consumption Month event, launching 149 high-quality rural tourism routes and 69 industrial tourism demonstration bases. The "Mountain Climbing and Picking Rural Leisure Tour" launched in Hebei leads tourists into beautiful countryside, enjoying autumn scenery and fruits. Jiangsu, Hubei, Chongqing, Ningxia and other regions have launched measures such as issuing cultural and tourism consumption vouchers and offering special tickets to stimulate tourists' enthusiasm for consumption. The demonstration and driving role of national nighttime cultural and tourism consumption clusters is further reflected, and the vitality of nighttime consumption is further stimulated. According to data monitoring from China Unicom, from 18:00 on September 28th to 6:00 on October 6th, there were 112 million nighttime passenger traffic in 243 national level cultural and tourism consumption clusters, with an average of 57600 people per night in each cluster, a significant increase. (Reporter Wang Ke and Zheng Haiou) (Xinhua News Agency)

Edit:Luo yu    Responsible editor:Wang er dong

Source:people.cn

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