Sharing variety shows, sharing a good life

2023-09-20

As the audience continues to update and iterate, Generation Z has become an indispensable group in the film and television consumer market. Influenced by internet thinking, they are willing to share and good at sharing. This consumption characteristic has had a profound impact on variety creation, and one prominent manifestation is the emergence of youth life sharing variety shows. For example, programs such as "Hello Life", "Youth Flies", "Wild and Fun", and "Let's Camping Together" encourage viewers, especially young people, to strengthen exercise, integrate into nature, establish social relationships based on common interests, pursue a happy and healthy lifestyle, and promote a positive and warm attitude towards life. This creative trend provides new ideas and opens up new spaces for film and television creation. Unlike previous youth themed variety shows that often use talent displays and interviews in studio settings, youth life sharing variety shows focus their creative vision on vast natural spaces such as mountains, forests, and the seaside. They use documentary reality shows to vividly showcase the leisure and entertainment activities that young people love. Let's Go! Fun Wild "invites guests to experience surfing, paddleboarding, and other outdoor sports, showcasing the unique culture of these outdoor activities, and showcasing the spirit of young people who are brave enough to surpass themselves and challenge their limits. In "Youth Flying", the focus is on frisbee sports. In daily life scenes such as squares, art galleries, and sports centers, professional athletes lead ordinary people who love sports to learn frisbee. Finally, 9 frisbee players are selected to compete against the frisbee national team. The program truthfully records the process of improving players' skills and popularizes relevant knowledge of Frisbee culture. With the continuous improvement of people's living standards, the public is paying more and more attention to health. These youth life sharing variety shows, although currently relatively niche, have the potential to "break the cycle" of sports, highlighting the atmosphere of national fitness, improving national health literacy, advocating the concept of "making people more happy and interesting to exercise and leisure", and opening up new perspectives for viewers to explore the joy of life. The recent emergence of youth life sharing variety shows also has a common feature, which is that they mostly display collective activities. The program depicts a vivid new social landscape by showcasing the process of guest teams experiencing together, facing challenges together, helping each other and growing together. For example, 'Camping Together' features the theme of 'social camping' and invites a group of guests to popular campsites for short trips each episode. They engage in interactive activities such as fireplace night talk and tent night chat in the natural scenery, as well as sharing topics such as camping related equipment and location selection. In 'Wild and Interesting', guests form a creative team to design cultural landmarks in the outskirts of the city, plan themed carnival activities full of 'wild and interesting', and attract fans to check in. These programs encourage the public to open their hearts, go out of their homes, break traditional social patterns, make more new friends under the guidance of interests and hobbies, or rediscover and recognize old friends in new social activities, contributing to guiding public emotions and building a harmonious social psychology. Careful viewers also find that most youth life sharing variety shows are shot in beautiful natural scenes or characteristic life scenes full of smoke and fire, taking viewers to appreciate beautiful rivers and mountains, romantic seaside, snowy plateau, or cultural landscapes rich in local cultural characteristics and traditional cultural charm, and exploring the cultural and tourism industry

Edit:GuoGuo    Responsible editor:FangZhiYou

Source:gmw.cn

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