This summer, many parts of China have been experiencing continuous high temperatures, and the vitality of the "hot economy" has emerged, while the "cool consumption" has continued to rise. The demand for a "cool summer" has increased, driving food products such as cold drinks and ice cream into the peak sales season. According to media reports recently, data from e-commerce platforms shows that since the beginning of summer, ice cream sales in various regions have increased by more than three times month on month, with fancy flavors and creative forms of ice cream products receiving the most attention. The sales of cool food are thriving, and cool products such as household appliances for heat dissipation, mainly air conditioners, and home cooling appliances are also popular in the consumer market. According to the "2023 Summer Air Conditioning Consumption Trend Observation" released by the China Economic Think Tank, in the first week of July, several regions across the country suddenly experienced hot weather, and Suning Yigou's omnichannel air conditioning sales surged by 45% year-on-year. Among them, the sales of central air conditioning increased by 84% year-on-year. According to the "2023 Observation of Home Cooling God" released by JD Consumer and Industrial Development Research Institute, the search volume related to "Home Cooling God" exceeded 3 million times in July, and more segmented and functional products such as ice cold mats, latex cold mats, and even visual ice keyboards were favored by consumers. In addition, people's willingness to travel during the summer has increased, and the popularity of summer tourism has increased. Tourists check in at the landmark of Mohe City. Xinhua News Agency reporter Xu Kaixin reported that during this summer, the average temperature in Heilongjiang Province was around 20 ℃, and taking the special train "northward to escape the heat" has become a new hot spot. It is reported that China Railway Harbin Bureau Group Co., Ltd. operates special trains for red tourism, research and study tours, and summer vacations. In July, it served 66 long-distance tourism trains from all over the country to Heilongjiang Province and 66 short and medium distance tourism trains within the province, receiving nearly 30000 tourists, setting a new historical high. Jiang Zhao, an assistant researcher at the Institute of Circulation and Consumption at the Research Institute of the Ministry of Commerce, stated that the demand for a "cool summer" during the summer season has significantly increased, and industries such as smart home appliances, cold drinks and snacks, water sports, and tourism will achieve good development, with promising growth prospects. The summer supply is rich and diverse. "The 'hot economy' during the summer season cannot be separated from the promotion of local governments. Many places have adopted a series of policy measures to support the development of the 'hot economy', such as issuing summer consumption vouchers and creating summer shopping festivals. In addition, with the increasing demand for summer cooling and cooling by residents, enterprises have developed more targeted and diversified products and services to better meet the upgrading needs of residents' consumption." Jiang Zhao said. Taking advantage of the summer consumption boom, online and offline merchants have launched various discounts and promotional activities, further enriching the diverse summer supply. A platform has launched the "Summer Consumption Festival" to distribute summer cool consumption vouchers to citizens; More than 50 key business districts in Beijing have collaborated with over a thousand brands to carry out a series of consumer promotion activities, including summer rejuvenation, travel essentials, heatstroke prevention and cooling, and other popular items with a 50% discount. On August 16th, tourists watched performances and tasted delicious food on-site during the midsummer consumption season of the Grand Canal. Feng Chunfang from People's Daily focuses on innovating consumption scenarios and models in various regions. The "2023 Shandong Summer Consumption Season" held in Shandong lasts from June to August, during which 50 consumption activities are held, highlighting the characteristics of summer consumption such as cool consumption, summer vacation consumption, and outdoor consumption, creating consumption scenarios such as quality shopping and summer cuisine. Guangxi Summer Consumption Season Activities: "Happy Summer · Midsummer