On July 31st, the General Office of the State Council forwarded the "Measures on Restoring and Expanding Consumption" (hereinafter referred to as the "Measures") issued by the National Development and Reform Commission. It is proposed to enrich cultural and tourism consumption. Fully implement the paid vacation system, encourage staggered peak vacations, flexible schedules, and promote holiday consumption. Encourage various regions to formulate and implement policies such as scenic spot ticket reduction and free opening during off-season. On the basis of ensuring tourists' independent choice rights, we support the cooperation of scenic spots in different regions to implement a joint ticket model, and encourage scenic spots to implement a one ticket multi day use system based on actual conditions to better meet the diverse needs of tourists. Promote the standardized and innovative development of nighttime cultural and tourism consumption, and support the construction of a "24-hour living circle" in areas with conditions. Resident consumption is an important node in the national economic cycle. Consumer data has always been used as a barometer to observe economic heat. In the current context, there is a clear recovery in the demand side of society. To consolidate the hard-earned trend of stabilization and recovery, various measures to expand consumption have been taken at the right time. If we say that the previous tools such as Voucher mainly stimulated the purchase behavior through "price reduction and interest concession", and then formed a "multiplier effect". So, the recently released 'Measures' clearly have more fundamental and global considerations. Essentially, what it aims to achieve is the expansion of the consumer base. The "Measures" have a wide range of content and cover various industries and aspects. Generally speaking, there are two main logical lines, namely amplifying advantages and filling in shortcomings. On the one hand, for consumption growth highlights such as Alternative fuel vehicle, we will continue the policy stock and seek policy increment, aiming to further consolidate the good development momentum; On the other hand, in the consumer sector where there have been "pain points" and "bottlenecks" for a long time, targeted solutions are needed to realize the "consumption dividend" in the "industry is improving". In fact, the part that has caused the most heated discussion among netizens in the "Measures" is related to cultural and tourism consumption. The reason behind this is not difficult to understand. Cultural and tourism consumption itself has the characteristics of high frequency and high elasticity, and it is closely related to the public. At the same time, cultural and tourism consumption, as a typical non essential consumption, is deeply influenced by the actual implementation of "rest and vacation" by residents. This time, the statements in the "Measures" regarding the comprehensive implementation of the paid leave system, encouraging staggered leave, and flexible work and rest "have been interpreted by netizens as a certain meaning of" confirming rights "and" safeguarding rights ", which has been highly praised. Undoubtedly, cultural and tourism consumption has enormous potential, and for a long time, various objective realities at both supply and demand sides have hindered the release of this potential. In many places, the cultural and tourism industry is still shaped by narrow terrain as a "tourist business" and "ticket economy". In the "Measures", statements related to the construction of new cultural and tourism consumption clusters and the "24-hour living circle" clearly point to the integration of cultural and tourism scenes and citizen life. In this concept, the linkage between "cultural and tourism consumption" and "rest and vacation" has gained a clearer interpretation. What determines consumption is the current income, willingness to pay, and confidence and expectations for the future. And what drives cultural and tourism consumption may also be an additional element of "leisure and leisure". Traditionally, the ceiling of industries such as "compensatory tourism" and "public holiday tourism" after work fatigue is visible to the naked eye. However, in the future, it will be more accessible and accessible for daily use