Key points: ◆ The three most common types of consumer rights and interests damage risks in blind box transactions: firstly, there may be false advertising, product fraud, and other sales behaviors that infringe on consumers' right to know and fair trading rights; Secondly, blind box products may pose product quality and safety risks; The third is that the process of blind box transactions can easily lead to the risk of illegal collection and leakage of personal information. In addition to using blind box e-commerce platforms to carry out criminal activities such as fraud, pyramid schemes, and gambling, counterfeit registered trademark "shanzhai" products are also easy to enter the market through the disguise of blind boxes. ◆ Various behaviors in the blind box market are first subject to the laws and regulations of consumer protection law, product quality law, e-commerce law, personal information protection law, anti unfair competition law, etc. Consumers should enhance their market risk awareness, consume rationally, and be cautious about blind box "probability marketing". Recently, multiple cities such as Nanjing and Shanghai have launched the "leftover blind box" mini program, which sells various types of food from catering businesses that are on time or unsold on the same day, causing a heated discussion in society. Previously, a blind box e-commerce platform in Shandong was investigated by the public security organs for suspected fundraising fraud, and a man was sentenced to purchasing a national second level protected animal through a "pet blind box". Various news related to blind boxes continue to enter the public eye, and many problems behind the blind box economy have also emerged. What legal risks are actually hidden behind the marketing slogan "Everything can be blind box"? On the basis of current regulations, how can blind box business activities break free from regulatory blind spots? In response, the reporter interviewed experts, scholars, practical lawyers, and case prosecutors in relevant fields to deeply explore the crimes, punishments, governance, and guarantees behind the blind box economy. There is a risk of damage to the legitimate rights and interests of consumers. Through a search, reporters found that there are at least 40 blind box apps available for download online, with the majority selling digital products and beauty products. The experience is very poor, the products you receive are like garbage, the rules are unclear, and customer service is completely unable to communicate... There are countless reviews on the user review page of each blind box app. Blind boxes are essentially commodities. Due to consumers' uncertainty about the content of blind boxes and opaque extraction rules of operators, there may be risks of damage to consumers' legitimate rights and interests in the context of the blind box economy. "Ji Yang, an associate professor at the Law School of Southeast University, introduced to reporters the three most common types of consumer rights and interests damage risks: firstly, there may be false advertising, product fraud, and other violations of consumers' right to know The act of selling fair trade rights (such as the value of goods purchased by consumers being unequal to the consideration paid); Secondly, blind box products may pose product quality and safety risks (such as beauty blind boxes that may cause harm to consumers' bodies); The third is that during blind box transactions, there is a risk of illegal collection and leakage of personal information (such as requiring users to fill in registration information such as phone numbers and WeChat signals). The reporter attempted to download two different types of blind box apps and found that both apps informed users that "returns, exchanges, and refunds are not supported within 7 days after opening the box, and the platform should not be required to refund or assume responsibility for non quality issues such as not receiving specific styles of products or delivery. After registration, users can associate WeChat and Alipay accounts