What is the responsibility of the anchor of the live broadcast of "rollover"?

2023-02-01

"Here," Baozi "mentioned that what should be done in case of product quality problems. It seems that you are the first time to come to our house to buy new flour. Old flour is directly ordered and bought. Here, I promise you that we have special quality control in every production process, and every product is strictly inspected, and there will be no quality problems. After delivery, there will be e-commerce platform supervision. Even if you cover it for a few days and it becomes dirty, as long as you If there is a problem with the bed sheet, it is absolutely unconditional refund. These are the rights you should enjoy, and we will never live up to your trust... "When we opened the live room again, we saw that the host with goods was eloquent and claimed how good the quality of the goods was. Wu Qiang from Binzhou, Shandong, really wanted to throw the four-piece bed set bought from the live room last year" Double 12 "before the host. "When I bought it, I smelled a pungent smell as soon as I unpacked the package. After washing it for several times, the smell was still there, and the color still faded. I asked for a refund after sales, but the other party refused. Later I said I would complain to the relevant department, and the other party reluctantly returned the money." Wu Qiang said that the store paid more than 100000 attention, and the number of people watching it in the live room could reach hundreds of thousands at most, but I didn't expect that there was a problem when I first shopping in the store. In recent years, with the rapid development of the short video industry, live video with goods has become a new way of shopping and entered thousands of households, followed by the constant exposure of "rollover" events. People can't help asking: In the process of live broadcasting and delivery, if the quality of the products or services provided by the merchants causes personal and property damage to the consumers, the consumers have the right to claim compensation from the merchants, then should the anchors also be responsible for the consumers? In July 2022, Lin Yi of Guangzhou, Guangdong Province, saw the anchor in the live broadcast room of an e-commerce platform promoting a portable WiFi, claiming to have a monthly traffic of 9999G. "Because the anchor worked very hard and made a lot of promises such as compensation, return and exchange in case of any problem with the product, I bought the package for three and a half years at a time, but the problem continued only in the past four months." Lin Yi said that the speed limit of this portable WiFi was very serious, the download speed was only dozens of kB, and it took several minutes to open a web page, and the failure was constant, often without Internet access, and the traffic displayed in the background was only 200G, "The anchor is obviously false propaganda". In the survey, the reporter found that in recent years, online live broadcast with goods has become more and more popular with consumers, and even some middle-aged and elderly people love to "go crazy" in the live broadcast room. Although most of the anchors claimed that the products in the live broadcast room would not have any quality problems, "rollover" incidents occurred frequently. On December 12, last year, Wang Hai, a famous dummy, disclosed to the media that, according to the inspection verification, the phthalate content of Xiaomibu S-mibu children's shoes sold in Crazy Young Brother's live broadcast room was 16.187% higher than 161 times as measured by the foaming rubber and plastic material on the insole, and 12.48% higher than 124 times as measured by the solid rubber and plastic material on the outsole. Previously, Wang Hai had cracked down on the fake power of the Jinzheng wall-breaker motor sold in the Crazy Young Brother's live broadcast room, and then the Crazy Young Brother's live broadcast

Edit:Hou Wenzhe    Responsible editor:WeiZe

Source:legal daily

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