[Guangming Forum] digital technology empowers cultural confidence

2022-06-30

Recently, the central office and the State Council Office issued the opinions on promoting the implementation of the national cultural digitalization strategy, which made important arrangements for the cultural digitalization strategy and clearly put forward the strategic objectives, tasks and requirements. As for the close-up target, it is proposed to basically build a cultural digital infrastructure service platform by the end of the "14th five year plan" period, and form a cultural service supply system with online and offline integration, interaction and three-dimensional coverage; By 2035, the national cultural big data system will be built. In the information age, digital technology has greatly promoted the development of culture, and culture has become one of the most important application fields of digital technology. Cultural digitalization is the embodiment of digital technology in the cultural field, that is, taking cultural creativity as the core, relying on computer, Internet, digital processing and other information technologies for storage, creation, production, dissemination, trading and consumption. The empowerment of science and technology will enable the culture of the digital age to take off, stimulate cultural innovation and development and its industrial practice, and bring people a new cultural experience. The culture digitalization strategy has created a beautiful vision for us to present a panoramic view of our national culture, share it with the whole people and enjoy a world-renowned reputation for outstanding achievements, demonstrating our firm cultural confidence. The implementation and promotion of this strategy will greatly release the charm of traditional Chinese culture, improve national pride, raise the cultural self-confidence index, and help build a cultural power. The strategy of cultural digitalization is a powerful interpretation of cultural confidence. Cultural self-confidence is the more basic, broader and deeper self-confidence in the "four self-confidence". Without a high degree of cultural confidence and cultural prosperity, there will be no great rejuvenation of the Chinese nation. Cultural self-confidence is the source and foundation of all self-confidence. The launch of cultural digitalization strategy is the call and need to seize the opportunity of digital culture development and build a cultural power. Adhering to cultural self-confidence, enriching traditional cultural expression and inheriting the gene of Chinese civilization will surely open a new chapter in cultural construction. The strategy of cultural digitalization will endow cultural self-confidence with sustained momentum. Consolidate the foundation of cultural self-confidence and inspire people's pride in the excellent traditional Chinese culture. As a method and path, cultural digitalization strategy can continuously input kinetic energy for consolidating this cornerstone, just like the "digital energy station". The cultural digitalization strategy will promote the further integration of culture and science and technology, activate traditional cultural resources through advanced and applicable technologies, enhance the communication, attraction and appeal of culture, and promote the "living" of Chinese cultural treasures. The strategy of cultural digitalization will promote the cultivation of new forms of culture characterized by cultural experience, so that rich traditional cultural resources will no longer be shelved, and cultural relics stored in museums and databases will come into life. In this way, the younger generation will have more scenes and opportunities to approach history, have a dialogue with tradition, and be edified and nourished in this process, so as to enhance their pride and self-confidence in national culture, and then creatively transform and develop traditional culture. The cultural digitalization strategy advocates that digital services drive industrial development, which will effectively promote the development of the creative economy. At present, there is fierce competition in the development of creative economy all over the world, and digital economy is one of the most intense fields. In recent years, many countries have introduced relevant measures to stimulate the development of digital economy and stepped up the layout. The cultural digitalization strategy launched by China not only focuses on the construction of digital public cultural services, but also has the important significance of promoting the high-quality development of the creative economy from the perspective of promoting the digital cultural industry. As mentioned in the above-mentioned document, we should "promote the transformation of cultural stock resources into production factors, and accelerate the development of new cultural enterprises, cultural formats and cultural consumption patterns". Specifically, we should cultivate a number of new cultural enterprises in the fields of cultural data collection, processing, trading, distribution and presentation. The strategy of cultural digitalization can not only provide new impetus and opportunities for the high-quality development of the creative economy, but also cultivate new business forms and models for the creative economy, so as to promote the integrated development of cultural industry, new agriculture, manufacturing, modern service industry and strategic emerging industries. It can be seen that the global promotion of cultural digitalization strategy not only includes key fields such as cultural big data industry, news communication, artificial intelligence industry, but also involves manufacturing, sports, health, education, medical treatment and other fields, thus becoming the most widely used digital technology. Cultural digitalization is for the people, and the achievements of cultural digitalization are shared by the people. One of the starting points and footholds of the national implementation of the cultural digitalization strategy is to meet the growing spiritual and cultural needs of the people, which also determines that although the cultural digital resources can "carry out data transactions" in the market, they should also be open to the people according to law and regulations, and the social benefits should also be put in the first place in the transactions after the data development of public cultural resources. Culture is an important variable to achieve common prosperity, and digitalization undoubtedly adds weight to this variable. The strategy of cultural digitalization adheres to people-oriented, shared by the whole people, and adheres to promoting common prosperity with cultural equity, which will lay a solid foundation for ultimately promoting common prosperity. Cultural digitalization strategy enables cultural confidence. When China's excellent traditional culture is embedded with the wings of digital take-off, digital technology is deeply integrated into cultural innovation, and the panorama of national culture is presented in a colorful way, the Chinese culture will surely bloom more dazzling glory, and the cornerstone of cultural self-confidence will be more stable, which will also provide more powerful support for promoting the construction of a cultural power, achieving the second Centennial goal and the dream of the great rejuvenation of the Chinese nation. (outlook new era)

Edit:YINYIN    Responsible editor:SHIYU

Source:https://epaper.gmw.cn/gmrb/html/2022-06/30/nw.D110000gmrb_20220630_2-16.htm

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