Yesterday, the National Film (Guangzhou) Fair and the 25th National Excellent Film Promotion Conference were held in Zengcheng, Guangzhou. As the first film industry wide conference of 2024, this conference has received widespread attention and response from both inside and outside the industry, and is regarded as a "barometer" and "barometer" of the film market for the new year. The conference aims to gather internal and external forces in the film industry, focus on investment and trading in the film industry, and unite film creation and market prosperity. More than 260 film production, distribution, screening, technology equipment, and film and television investment enterprises from across the country participated in the conference, and over 160 films were promoted through roadshows. Among them, 25 film projects under production underwent bidding roadshows and on-site negotiations with a group of film investment enterprises. The National Film (Guangzhou) Fair and the 25th National Excellent Film Promotion Conference were hosted by the China Film Distribution and Projection Association, the China Film Producers Association, and the National Cinema Line, and undertaken by the Pearl River Film Group Co., Ltd. Relevant principals from the State Film Bureau, the State Film Special Fund Office, the Film Channel Program Center, the China Animation Society, Guangdong Film Bureau, Shanghai, Shanxi and other provincial and municipal film bureaus, the Publicity Department of the Guangzhou Municipal Party Committee, Zengcheng District Party Committee and District Government, the Pearl River Film Group Co., Ltd. attended the meeting. In April, Guangzhou showcases new technologies, trends, and formats. It is a beautiful season for new and old friends from the film industry across the country, including movie theaters, film management companies, and production distributors, to gather together. The appearance of celebrity creators such as Yu Qian and Xiao Yang as movie endorsers further elevated the atmosphere on stage. On the other side of the venue is the exhibition area for film projects. Each blockbuster has set up separate booths here, providing one-stop services such as display, docking, negotiation, and signing. Various posters, trailers, and other movie materials are rich and colorful, attracting attendees to stop and learn more. The technology equipment display area is very lively, showcasing the latest achievements in the development of domestic film technology equipment, which has attracted many attendees to experience. The latest cinema equipment, film cultural and creative peripherals, and introduction to film and television shooting locations are all dazzling, showcasing the fruitful achievements in new technologies, trends, and formats. It is reported that the LED movie screen used for the main venue this time is a 14 meter China Film CINITY LED. The sound and visual effects of the film are top-notch, with excellent brightness, contrast, color, refresh rate, and HDR adjustment. The relevant leaders of various cinemas and film management companies have shown strong interest and attention. At the promotion booth of Guangzhou film shooting, the "Guangzhou Film and Television Shooting Guide" combines film and television shooting with local culture and tourism, attracting many attendees to pay attention and browse. Nowadays, more and more audiences are pursuing a comfortable viewing environment. In the cinema seating equipment exhibition area, exhibitor Mr. Wang warmly invited reporters to experience a new cinema seating product. "The design of this chair is more ergonomic, with a wrap around effect on the waist, greatly improving the comfort of the audience in the cinema, and the cost-effectiveness is also higher," Mr. Wang said. At the key promotion conference for over 140 excellent new films, multiple production and distribution companies brought over 140 new films, which made exciting appearances and locked in major schedules for the year in advance. There will be 11 films available for audience during the May Day holiday. Among them, the film