Leveraging Two "Highways" to Expand "County Tourism"

2024-05-08

County tourism has captured the spotlight in this year's May Day holiday economy. According to reports, ticket booking orders for tourism, county-level market hotels, and scenic spots in fourth tier and below cities increased by 140%, 68%, and 151% year-on-year, respectively, outperforming the national market. Tags such as "reverse travel," "taste buds," and "treasure attractions" flow through social media, often pointing to small places. A large number of county-level cities and towns were originally "folded" within the vast territory of China. In the logic of modernization, a place that has not entered the highway network, has not become a railway website point, and is not within the radiating radius of an airport will have a sharp decline in its competitiveness and influence. Now, high-speed rail and civil aviation have "shrunk" 9.6 million square kilometers to within a few hours, and the world's largest highway network has been laid out in China. Even in provincial-level administrative regions, the proportion of fully achieving "county to county expressway" has reached more than two-thirds. The re visibility of the county town as a new scenery that tourists can reach and are willing to open up depends first and foremost on the implementation of the aforementioned high-speed road network, as well as on the confidence that "there is a road at the top of mountains and a road at the far end of rivers and lakes". Along with the modernization of transportation, the evaluation criteria for modernization in Chinese society are also becoming more diverse and mature, which has led to more county towns no longer being "folded" under the standards of industrialization. Comparing the traditional "Top 100 Counties" list with the "2023 National County Tourism Comprehensive Strength Top 100 Counties List", it can be found that in the traditional sense, economically strong provinces, such as Jiangsu, have added several tourism strong counties outside the "Top 100 Counties" list, providing new development opportunities and highlights; Few provinces, such as Guizhou and Sichuan, have made it to the traditional "Top 100 Counties" list, but they shine brightly on the list of tourism strong counties, with Sichuan alone occupying 14 seats. Under a mature modern evaluation standard, ecological conservation, cultural spirit, and business environment have also unfolded from the fold, providing a overtaking curve in new development scenarios. In addition, the Internet media, once known as the "information highway", has also become the basic reason for many counties to be seen. If the high-speed road network in reality makes the map of China more detailed, then the information highway further uses hyperlinks to make the map more three-dimensional, and even shapes the "cyber characters" of various places one by one. You can pay attention to another list released by the data platform - "2023 Top 30 China Internet Celebrity Counties Index". Except for Zhuji in Zhejiang, the top five counties are all on the traditional "Top 100 Counties" list. Tongguan in Shaanxi also uses social media to showcase the magnificent history of Huanghe Ancient Ferry, the first adventure in the capital, and the throat of the four towns through food tours. Clicking on a small tag and ultimately entering the massive information space of hyperlinks is a characteristic of the "information highway". At a larger level of zoning, Zibo, Tianshui, and Harbin are all popular for this reason. In other words, "county-level tourism" is becoming increasingly popular, a scene of enriching modern evaluation standards, and a reflection of people's redefinition of their way of life in this context of enrichment. Based on the advantages of cost-effectiveness and understanding the depth of understanding

Edit:GuoGuo    Responsible editor:FangZhiYou

Source:gmw.cn

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