Digital Empowerment of Cultural and Tourism Scene Construction Action - Promotion and Exchange Activities for Cultural and Tourism Virtual Reality Applications

2024-03-22

On March 21st, the Digital Empowerment Cultural and Tourism Scene Construction Action - Cultural and Tourism Virtual Reality Application Promotion and Exchange Event, sponsored by the Industrial Development Department of the Ministry of Culture and Tourism, and organized by the China Academy of Information and Communications Technology, the Shijingshan District Cultural and Tourism Bureau of Beijing, and China Animation Group Co., Ltd., was held in Shougang Park, Shijingshan District, Beijing. The relevant officials of the Industry Development Department of the Ministry of Culture and Tourism pointed out in their speeches that culture, tourism, and virtual reality are a beautiful "two-way journey". We must adhere to correct guidance, cultivate new business models, stimulate consumption vitality, promote integrated development, promote digital empowerment of the cultural and tourism scene, cultivate and strengthen new business models, new consumption, and make greater contributions to the construction of modern civilization of the Chinese nation. The event released 18 avant-garde application cases of cultural and tourism virtual reality, covering traditional culture digitization, digital performance, smart tourism, exhibition display, cultural relic restoration, online live streaming and other fields, covering content production, dissemination, marketing, experience and other industrial chain links, representing the latest achievements of virtual reality application in the cultural and tourism fields. Enterprise representatives and case representatives shared the highlights, achievements, and experiences of the integration of culture, tourism, and virtual reality. They conducted in-depth exchanges and discussions on topics such as empowering new experiences with digital art, constructing new digital cultural and tourism scenes, innovating artificial intelligence, integrating XR online media, applying 3D cultural and tourism, digitizing cultural relics, developing digital people, and constructing immersive cultural and tourism content. The event also includes industrial exchange and supply-demand docking, where relevant enterprises share innovative solutions for the integration of culture, tourism, and virtual reality. Focusing on key aspects such as application innovation, integration promotion, and ecological construction, the event fully showcases new concepts, technologies, and achievements in the integration of culture, tourism, and virtual reality. It is reported that the digital empowerment of cultural and tourism scene construction action focuses on the hot areas and key directions of cultural and tourism digitization, focusing on the supply side and application side. A series of activities are held around themes such as virtual reality and artificial intelligence, strengthening policy guidance, supply and demand docking, and experience promotion, contributing cultural and tourism strength to the construction of Digital China. (Lai Xin She)

Edit:Liangyongqing    Responsible editor:Liyi

Source:people.cn

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