How to "insulate" museum heat from high cold to popularity

2024-03-18

Entering museums to listen to historical stories, and through immersive exhibitions and close contact with cultural relics, bringing new and interesting cultural and creative products home... Currently, excellent traditional culture is highly sought after, and more and more people regard museums as a must visit "check-in point". The popularity of museum tours continues to rise, and "for a museum, to a city" has become a trend, and popular venues are often hard to come by. Why has the once "cold" museum become a popular "check-in spot"? How should museums capture the "heat" and bring cultural relics into people's lives more vividly? Young tourists have become the main force in museum tours. Recently, Zhang Xue, a university student from Beijing, started her museum stamp "check-in" journey with a carefully prepared booklet. The National Museum of China, Beijing Art Museum, and Beijing Ancient Architecture Museum all left a deep impression on her. "Each seal carries the most eye-catching cultural elements of the museum, and each museum has brought me abundant rewards. Through close contact with cultural relics, I can touch history and experience the lives of ancient people." She said. Some people say that to learn about a city, you need to visit its museums. Currently, more and more young people like Zhang Xue are falling in love with museums. They are unlocking museums in different cities and exploring the footprints of history and culture through offline check-in and online sharing experiences. In the past two years, the "museum craze" has continued to heat up, especially during summer and holidays, with many popular museums experiencing overcrowding and difficult to obtain tickets. During this year's Spring Festival, museums across the country received 73.5801 million visitors in 8 days, a year-on-year increase of 98.6%. "Last year, more than 200 million tourists came to Nanjing, of which 34.48 million visited various museums in the city. The Nanjing Museum received nearly 3.7 million visitors in 2023, of which more than 70% were tourists aged 10-39." Song Yan, Deputy Director of the Nanjing Museum, introduced a set of data to reporters. From data released by other museums across the country, it can also be seen that young tourists have become the main force of "museum tours". In 2023, the National Museum received a total of 6.757 million visitors, of which tourists under the age of 35 accounted for 61.81%. "Cultural and museum exhibitions, national style and China-Chic have become new trends, which reflects the current young people's recognition and love of traditional culture, and also shows that the museum is becoming more and more attractive through rich exhibits and diverse narrative methods." Song Yan told reporters that in order to meet the diverse needs of tourists, the Nanjing Museum has developed and designed social education courses suitable for audiences of different ages, such as "Exploring the Six Dynasties", "Archaeological Six Dynasties", "Gathering the Six Dynasties", "Six Dynasties in the Six Dynasties" and "Six Dynasties in the Classics" in recent years, to combine the exhibition of cultural relics in the museum collection with the teaching of history and culture. "We need to continue to improve our service ability, in a richer form To provide visitors with more high-quality cultural products and make the museum closer to public life." All kinds of innovative elements make the museum more accessible to the people. Holographic projection technology makes "cultural relics" suspended in the cabinet, so that visitors can reach; AR and VR experience devices reproduce ancient scenes, allowing people to immerse themselves, as if traveling through time and space... With the rapid development of digital technology, museums are exhibiting in a new way, providing

Edit:Liangyongqing    Responsible editor:Liyi

Source:GuangmingOnline

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