Enhancing the Brand Value of Distinctive Regional Culture

2024-03-12

Economic development lays the material foundation for the formation and inheritance of culture, while cultural elements and connotations are increasingly integrated and influencing economic development, endowing it with humanistic value and organizational efficiency. To build a modern socialist country in all respects, we must, first and foremost, pursue high-quality development. High quality development is not only an economic requirement, but also an overall requirement for all aspects of economic and social development. To promote high-quality development, we must not only build a high-level socialist market economy system, build a modern industrial system, promote comprehensive rural revitalization, promote regional coordinated development, and advance high-level opening up to the outside world, but also place cultural construction in a prominent position in the overall work, using culture to educate people, benefit the people, nourish the city, and promote industry. Culture is an important fulcrum for promoting high-quality development and a crucial factor in meeting the growing needs of the people for a better life. To better promote high-quality development, it is necessary to deeply grasp the internal connection between culture and economy, and to clarify the effective path of making good use of culture as an important fulcrum, and effectively play the role of culture in promoting economic development. Taking culture as the fulcrum, consolidating spiritual synergy, cultivating endogenous motivation, fully stimulating the empowering effect of "culture+", and leveraging the important role of culture in improving product quality, activating industrial momentum, optimizing economic structure, and improving organizational efficiency. From the perspectives of humanities and regional economics, distinctive regional culture can promote the formation of distinctive regional economy, and better development of regional economy can also showcase distinctive regional culture. Regional culture provides unique resources for regional economic development, promotes the formation of distinctive regional industries, and thus forms unique regional economic types and development models, providing spiritual impetus for regional economic development, and enhancing the influence and competitiveness of regional development. At the same time, the development of regional economy can further drive the prosperity of regional culture and achieve the integration and development of the two. Systematically summarizing the experience of cultural and economic integration development, fully leveraging the pivotal role of culture in high-quality development, creating regional cultural brands with distinct characteristics and profound connotations, and achieving a positive interaction between regional culture and regional economy should be an important task for the current and future periods. On the one hand, the construction of regional cultural brands should be based on serving the development of regional economy. In recent years, a series of regional cultural brand construction, such as the "Qilu Culture" in Shandong region, the "Sanjin Culture" in Shanxi region, and the "Northern Xinjiang Culture" in Inner Mongolia region, have all been accompanied by local industrial transformation and upgrading, as well as the integration of culture and tourism, effectively promoting regional economic development. In the next stage, it is necessary to further improve the modern cultural industry system, market system, and public cultural service system, promote the gathering of resource elements towards advantageous cultural industries and enterprises, strengthen the integration of culture and tourism, enhance industrial added value through building cultural brands, and strive to achieve the unity of social and economic benefits. On the other hand, the construction of regional cultural brands should be based on local realities, rigorously and scientifically promoted. writing

Edit:Luo yu    Responsible editor:Wang xiao jing

Source:ECONOMIC DAILY

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