The spring breeze is warm, and the tree tops are turning green. We welcome another vibrant spring. In recent days, military service agencies across the country have organized various conscription activities: eye-catching themed light shows, carefully crafted promotional brochures, and issued a call to strengthen the military and serve the country; Quantitative evaluation and ranking of scores to ensure fairness and transparency in the selection of soldiers; Visiting the footprints of heroes, talking about glorious traditions, and tying the "first button" of joining the military... When discussing the recruitment work in the new era, military representatives and grassroots officers and soldiers expressed that the military and civilians should work together to promote the recruitment of high-quality soldiers to a new level, continuously provide high-quality young people, high-tech experts, and high-level talents for the cause of building a strong military, and provide strong talent support for the generation of new combat effectiveness. Summoning and Singing with Good Voice: As night falls and the lanterns begin to shine, a themed lighting show is presented in Nanhai District, Foshan City, Guangdong Province. More than 10 skyscrapers have been lit up, and the huge conscription slogans on electronic screens are particularly eye-catching. "Behind the diverse forms of conscription propaganda is the joint efforts of multiple conscription offices and departments in Guangdong Province." Zhang Gong, a representative from the Guangdong Military Region, said that in order to do a good job in the new era of conscription, we should clarify and consolidate hierarchical responsibilities in accordance with the law, target the main positions of universities, and form a good situation of government leadership, military civilian cooperation, social support, and implementation by military service organs. At the beginning of the new year, the military and civilian joint planning and launch of the "Jiang Xiaowu" anime image and conscription promotional video in Jiangyan District, Taizhou City, Jiangsu Province, was featured on the WeChat Moments of young recruits in Jiangyan District. "This kind of anime image is more attractive to young people's attention." Cao Xiuwu, the secretary of the Greater Khingan Mountains Military Region in Heilongjiang Province, learned that many places have invited design teams to develop recruitment promotion cultural and creative products, such as cups and canvas bags printed with military cartoon images, to appear at recruitment promotion sites and deliver them to young people of appropriate age. "In recent years, recruitment offices at all levels in Zhejiang Province have deeply explored the potential of high-quality soldiers and accurately sent recruitment information to professional talents with strong willingness to join the military and urgent needs for military construction." Tong Peiyou, a member of the Zhejiang Military Region, said that young people of appropriate age can "one-stop" query standard processes, understand preferential policies, and complete recruitment applications through mobile links, improving the quality and efficiency of recruitment publicity. Focusing on exploring innovative forms of propaganda, military service agencies at all levels have frequently introduced new tactics: Guanghan City in Sichuan Province has invited "Heroic Captain" Liu Chuanjian to serve as a spokesperson for conscription propaganda, the Shaanxi Provincial conscription office has used online live streaming to promote conscription policies, and the Luohe City conscription office in Henan Province has set up conscription propaganda points in the market... "The conscription propaganda has novelty and warmth, and the application for conscription is the only way to generate enthusiasm," military representatives and members felt during the exchange, Enhancing the attractiveness and appeal of conscription propaganda is a topic that requires continuous exploration by the military and civilian sectors. We should keep up with the pulse of the times, be close to the thoughts of young people, and truly immerse ourselves in our minds and hearts. "Do you want to enlist again?" Private Wu Jiawei, who returned to service in a certain navy unit, still remembers the excitement that surged in his heart when the old instructor asked this question last year. In May 2023, with the approval of the State Council and the Central Military Commission, the newly revised Regulations on conscription work were officially implemented. The regulations clearly state that in order to meet the talent needs of key positions in the main battle of the army, "retired taxis" are required