From "surviving" to becoming popular? The "Hot and Spicy" of "Intangible Cultural Heritage+Technology"

2024-02-23

The Spring Festival is a stage for showcasing intangible cultural heritage (hereinafter referred to as intangible cultural heritage). On the days of national celebration and reunion, more and more intangible cultural heritage projects are coming to the center of the stage. On the first day of the the Year of the Loong in 2024, the National Intangible Cultural Heritage Whitepaper Square Tai Lion Team performed lion dance in Beihai Park for the first time; Nearly 30 inheritors of intangible cultural heritage made an appearance at Nanjing Confucius Temple with their unique skills as caretakers; At the Jinan Cultural Museum, inheritors of intangible cultural heritage, such as Paper Cuttings, dough figurines, and wedding ceremonies, "offered opportunities" to young people on the spot... After multiple interviews, the reporter found that, with the help of science and technology, many intangible cultural heritage not only "survived" in the hands of inheritors, but also became a part of the spiritual and cultural life of hundreds of families. How touching is the birth of phenomenon level cultural products with "technology+intangible cultural heritage"? On the second day of the New Year, the audience enjoyed an art feast integrating intangible cultural heritage and science and technology at the performance site of Boundless Chang'an at the Chang'an Music the Belt and Road Cultural and Art Center in Xi'an. This is China's first large-scale resident concept performance directed by Zhang Yimou, which combines the representative intangible cultural heritage projects of Qin Opera, such as Shaanxi Opera, shadow puppets, puppets, with the cutting-edge technology with great tension, combines traditional culture with new media, new technology, and new art forms, so that the audience can feel the extraordinary charm of Shaanxi in the "unique" audio-visual experience. In the strong flavor of the year, intangible cultural heritage elements are everywhere. The combination of technology will bring the intangible cultural heritage play on stage to a climax. The Beijing Bell and Drum Tower is surrounded by spectators, with 12 bell ringing representatives including "cultural relic guardians" and "central axis cultural heritage protection supervisors" taking turns to ring the digital bell projection art installation. The device is produced through customized holographic images with multiple elements, presenting changes in time and phenology. On the fifth day of the Lunar New Year, at the Chinese Lantern World Scenic Area in Zigong, Sichuan, the new materials, new light sources, and mechanical transmission took on the major responsibility: technicians used water-soluble resin for the first time to shape and produce a modern version of the "boneless lamp", using polyurethane foaming agent to create bright and lightweight clouds; The use of 3D printing technology and photosensitive resin materials to shape the characters of the lamp group is another bold attempt by them, following the steel frame support and wire frame three-dimensional shape color separation and pasting technology... The combination of "technology+intangible cultural heritage" has frequently "gone viral", creating a series of phenomenal cultural products. In response to this, Fang Tengfei, Vice President of Tencent Cloud and Head of Tencent's Culture and Tourism Industry, stated in an interview with Science and Technology Daily that the spiritual and cultural needs of the people are increasingly strong. Intangible cultural heritage, as an excellent representative of traditional culture, can be efficiently promoted and displayed through digital technology to enhance public awareness and preference for intangible cultural heritage. At the same time, new technologies help "old trees sprout new shoots", and through immersive, themed, interactive, and distinctive intangible cultural heritage products and scenario based development, achieve supply-demand prosperity and sustainable development. Yang Hong, a professor at the School of Cultural Industry Management at Communication University of China and director of the Intangible Cultural Heritage Communication Research Center, has been engaged in research on intangible cultural heritage and also pays attention to the role of technology in promoting the inheritance of intangible cultural heritage. Yang Hong stated that intangible cultural heritage is the creation of predecessors, recognized and inherited, and has undergone many innovations and improvements, which have been accumulated over time and have survived to this day. The inheritance of intangible cultural heritage has been accompanied by independent and spontaneous' innovation 'from ancient times to the present, including productivity

Edit:Hou Wenzhe    Responsible editor:WeiZe

Source:Science and Technology Daily

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