Firmly grasping the essence of great unity and unity is the essence of united front work in the new era. The complex and ever-changing political situation at home and abroad, as well as the development trend of digital technology subversion and innovation, all pose higher requirements and new challenges to united front work. Under the guidance of the important ideology of the Party's united front work in the new era, we must firmly stand firm, continuously learn and deeply understand the Party's innovative theories, "raise the banner," "gather the hearts of the people," and "showcase our image," stand firm in the "big picture" of the Party's united front, and adhere to the "great unity" of the Chinese people at home and abroad. Stand firm, take a lofty position, and consciously raise the banner of socialist patriotism. History and experience have fully affirmed the enormous advantages of the patriotic united front. Looking back at the century long struggle history of the Party, the Party led the people to fight with blood and hardships, and the united front was an important weapon for the Party to overcome the enemy and develop and strengthen. Looking at the current situation, which has not been seen in a century, the Party still needs to continue to lead the people in seeking happiness and rejuvenation. The united front remains an important tool for rallying people's hearts and gathering strength. How to unite, leverage, and expand the tremendous power of the patriotic united front has become a new focus of united front work in the new era. To this end, we must firmly believe in following the Party, protecting unity based on the overall situation, adhering to the guidance of the Party's innovative theory in practice and carrying out work, and promoting the high-quality development of united front work in the new era. Unite our hearts, work together to pursue our dreams, and closely unite the hearts and minds of all social classes. The gathered people's hearts are the inexhaustible force of the Party's pioneering and enterprising spirit. The "Great Unity and Great Unity" mainly involves handling the relationships between political parties, ethnic groups, religions, social classes, and compatriots at home and abroad. All types of social strata are builders of the cause of socialism with Chinese characteristics. We must unite all forces that can be united, mobilize all energy that can be mobilized, strengthen ideological and political guidance, enhance ideological consensus, and form a vivid situation of unity, struggle, and entrepreneurship among Chinese people at home and abroad. Keep up with the times, uphold integrity and innovation, and actively showcase a new image of united front propaganda. The development of united front work has always been a process of integrating domestic and international perspectives, and adapting theory to practice. At present, Internet ubiquitous links bring new features such as the diversification of United Front subjects, the expansion of United Front objects, and the digitalization of United Front carriers, which promote the evolution of United Front work towards the trend of "great propaganda" and "great unity". We must accurately grasp the new changes and laws of united front work in the new era, and build a modern and high-quality narrative system for united front communication; We need to deeply understand the new mechanisms and methods of united front propaganda in the digital and networked era, and form a diversified united front propaganda pattern with the support of new media. Keep up with the times, actively adapt, and promote further innovation in the theory and practice of united front work in the new era. (Lai Xin She)