During the Spring Festival of the the Year of the Loong, the enthusiasm of domestic tourism consumption soared, and the income of the tourism performance market in many places across the country soared, and the consumption of watching performances continued to rise. According to preliminary statistics, the number of national commercial performances during the Spring Festival holiday increased by 52.10% year-on-year, the number of viewers increased by 77.71% year-on-year, and box office revenue increased by 80.09% year-on-year. Visiting scenic spots and watching performances has become a new trend for travel during the Spring Festival. The program "Poetry of Mountains and Rivers in Chang'an" at the Xi'an branch of the 2024 Spring Festival Gala has once again heated up tourism in Xi'an. The cultural and tourism performances in scenic areas such as Huaqing Pool, Datang Furong Garden, and Bailuyuan Film and Television City have been highly sought after. Among them, the Bailuyuan Film and Television City received about 350000 visitors from the first to eighth day of the lunar new year scenic spots, with performance sessions, number of viewers, and revenue reaching new historical highs since the park's opening. The large-scale film and television special effects live performance "The Two Tigers Defend Chang'an" has performed a total of 45 times, with over 50000 viewers, and the performances are fully booked; There is a long queue in the theater of the real-life movie shooting experience drama "The Story of the Black Boy". In Hong'an, Hubei, every household watches the red show, which is a bustling celebration of the Chinese New Year. China's first immersive red reality preaching performance, "Me and My Hong'an," has become a cultural feast that relatives and friends eagerly watch during the holiday. The performance restores the great revolutionary history of Hong'an and makes the returning Hong'an people feel proud. In Tai'an, Shandong, the well-known red cultural IP "Railway Guerrilla War" is extremely popular. The stunning performance of a live train at the entrance of the theater has attracted tourists to stop and watch, buying tickets to enter. During the Spring Festival, Railway Guerrilla Warfare performed 31 times in total and received more than 20000 tourists. The conversion rate of audience continued to rise, setting a new record since the opening of Mount Taishan Xiucheng! During the Spring Festival holiday, the Sanya Red Detachment of Women scenic spot was crowded with people. During the Spring Festival, it received nearly 100000 tourists, and the red performance was very popular. Whether it was the large-scale coconut sea youth live picture "Red Detachment of Women" adapted from the classic red IP, or the youth fashion "Red Moves Sanya" at night, there were a lot of tourists and people, representing the red landscape of Sanya in the the Year of the Loong! In recent years, tourism performance has played an increasingly important role in the integration and development of culture and tourism. Especially, red performance projects have made traditional Chinese culture more three-dimensional and vivid, making red history closer to the market, closer to consumers, and rich in the temperament of the times. In the coming year, red entertainment will usher in greater development space and unleash more market vitality. (Lai Xin She)