During the Spring Festival Golden Week of the the Year of the Loong, cultural and tourism consumption was booming and the market was in good order. According to preliminary calculations by the Guangdong Provincial Department of Culture and Tourism, during the eight day Spring Festival holiday in 2024, the province received a total of 76.069 million tourists, an increase of 68.4% compared to the Spring Festival in 2023 (from New Year's Eve to the sixth day) and 20.2% compared to the Spring Festival in 2019 (from New Year's Eve to the sixth day); Realized tourism revenue of 69.36 billion yuan, an increase of 160.8% compared to the Spring Festival in 2023 (from New Year's Eve to the sixth day of the lunar new year) and 40.2% compared to the Spring Festival in 2019 (from New Year's Eve to the sixth day of the lunar new year). According to a sampling survey of tourists in the province during the 2024 Spring Festival holiday, the average spending per tourist during the holiday period (from the first day to the eighth day) was 912 yuan, an increase of 54.9% compared to the 2023 Spring Festival holiday and 16.7% compared to the 2019 Spring Festival holiday. Enthusiastic customer acquisition, strong fan appeal, Spring Festival holiday, sunny weather in Guangdong, further boosting travel enthusiasm. This warmth is not only reflected in the temperature, but also in the sincere cultural and tourism experience. The Provincial Department of Culture and Tourism has launched ten measures to promote cultural and tourism consumption in 2024, including "Celebrating the Chinese New Year in Guangdong", "Beautiful Rural Self driving Tour", "Cultural and Tourism Subsidies for the People", "Enjoy Guangdong's Fun Tour", "Ticket Reduction for Tourists", "Colorful Romantic Water System Tour", "Colorful Cultural Performances", "Eating in Guangdong", "Shared Study Tour in the Bay Area", and "Vitality Guangdong Inbound Tour". Throughout the year, 2 million discounted air tickets have been launched 2 million discounted tickets, 20000 discounted rooms, 1000 cultural performances and other measures to benefit the people in the scenic area. Public libraries, museums, cultural centers, art galleries and other public cultural venues at all levels in the province actively organize high-quality and warm cultural and artistic activities in combination with local conditions and Lingnan cultural characteristics, to meet the spiritual and cultural needs of the people during festivals. Before and after the Spring Festival, cultural centers at all levels in the province will hold more than 4600 mass cultural activities, public libraries at all levels will hold 413 exhibitions, and 1776 reading promotion activities. Museums at all levels will launch more than 1000 display exhibitions, hold more than 200 welcoming exhibitions, and hold more than 400 New Year cultural activities. Encourage and guide qualified towns and villages to hold "Village Evening", and carry out publicity and display activities around temple fairs, dragon dance, New Year pictures, couplets and other Spring Festival folk customs and intangible cultural heritage projects. Each region carefully prepares characteristic New Year cultural activities, holds traditional folk activities that the masses enjoy, leads the masses and tourists to appreciate folk customs and appreciate intangible cultural heritage, fully showcasing the cultural flavor of the year; At the same time, with the help of digital technology, cultural activities are promoted in multiple forms and panoramic presentations, opening up a new immersive experience for the Chinese New Year. The demand for customized tours is rising, and the heat source of cultural and tourism consumption is the recovery of mobility. In terms of travel, data from Tongcheng Travel shows that the year-on-year increase in air tickets, train tickets, and hotel bookings in popular cities in China during the Spring Festival holiday has exceeded 30%; According to Feizhu data, the cross-border flight booking volume of Guangdong tourists during the Spring Festival holiday has increased by more than 11 times year-on-year. According to data from Ctrip, during the Spring Festival holiday, the average ticket price for entertainment has significantly increased, and users are more willing to pay for a high-quality experience. The average price of domestic ticket entertainment orders is over 400 yuan, which is double from last year's Spring Festival. It is worth mentioning that for orders with a higher unit price