"How can you still have a small belly even if you're not overweight? It's possible that a red light is on somewhere in your body! You're physically and mentally exhausted, unable to sleep, and mentally lethargic, so you need to protect your liver." "Real personal targeted assessment, losing 10 pounds of meat in a month, isn't that intuitive?" "Winter super tough weight loss method, making you easily lose 30 pounds in a month!"... Currently, on various social media platforms, various weight loss tutorial videos and posts are constantly emerging, and some even become dedicated weight loss bloggers. A recent investigation by a reporter from the Legal Daily found that in addition to weight loss methods such as fitness and dieting, many weight loss bloggers advocate "lifestyle based weight loss methods such as eating, drinking, and eating", as well as "dietary therapy weight loss methods" that allow you to lose weight by following your diet. These types of posts often have similar plotlines: after eating related products, even if the blogger eats a lot of meat, they still lose weight the next day. The blogger not only directly endorses the recommended products in the form of text, pictures, videos, etc., claiming that they have weight loss effects and can also remove freckles and beautify the skin, but also places product purchase links in the comment section of the post. Some netizens joked that bloggers promote their products under the guise of documenting the weight loss process. In the opinion of the interviewed experts, weight loss bloggers use social media platforms as the foundation, and their own weight loss experiences, experiences, and sharing of good things as content. They monetize their traffic by embedding weight loss drug advertisements and shopping links, which belong to commercial advertisements and should be prominently labeled as "advertisements". At the same time, using absolute language to make assertions or guarantees about the efficacy and safety of weight loss products to promote videos is considered false advertising. If the platform provides publicity and promotion services for weight loss bloggers, and constitutes commercial advertising, the platform needs to bear the responsibility of the advertising publisher or operator. The "anti-counterfeiting" post is actually a way to attract various language and promote products. Ms. Wang from Haidian, Beijing, experienced a failed weight loss attempt at the end of last year - she chose the "lifestyle based weight loss method" after reading hundreds of related weight loss posts. Not only did she not lose weight, but she also gained a lot of weight. Ms. Wang told reporters that in order to lose weight before becoming a bridesmaid for her friends, she followed more than ten weight loss bloggers. "I'm afraid of going hungry and don't want to go on a diet to lose weight. After watching hundreds of videos, what impressed me the most was some bloggers' recommended 'lifestyle based weight loss methods': taking a weight loss product can integrate weight loss into daily life." Now, recalling her time wandering through multiple similar weight loss videos, believing in the recommendations of weight loss bloggers and finally placing an order without hesitation, she used the following words: "brainwashed." "Several bloggers recommended this product, and in the video introduction, they all ate it every meal, including hot pot, barbecue, fried skewers, grilled meat and other' hard dishes', claiming that you can weigh anything you eat." "Moreover, the comment section is filled with hundreds of positive reviews from bloggers and their recommended products, with some netizens saying 'I have lost 10 pounds' and' it is very effective '. When I clicked on the link below the video and redirected to the sales page, I found that the sales volume was also very high." Ms. Wang said that this product is known as' unisex' and 'healthy and non irritating'. Taking two packs each time and three times a day can 'improve metabolism, accelerate fat burning', and achieve 'lying thin'. She purchased a quantity for four months at a time, learned the techniques of a weight loss blogger, and drank six packs of lean food every day in addition to her normal diet