"In the past, our cultural and creative industries often focused on designers. This year, we have found that designing alone is not enough, and we also need to introduce artists, architects, and others to improve product quality through their aesthetics." "Cultural and creative products are not necessarily concrete, and in the future, high net worth cultural and creative industries should also be digital." "The core of 'gifts' is' priceless treasure', which is the most precious thing in our hearts. We cannot limit ourselves to guiding consumers to buy something that is not painful or itchy. Recently, at the Creative Talent Empowerment Xinjiang Cultural and Tourism Industry Development Special Exchange Event held in Urumqi, Xinjiang, industry experts and top enterprise leaders from Beijing, Shanghai, Jiangsu and other places Young creative talents engage in warm exchanges with local cultural and tourism enterprises, seeking advice and suggestions for "Xinjiang Gift". The special exchange event for building a co creation platform to accumulate talent and empower creative talents for the development of Xinjiang's cultural and tourism industry is guided by the Industrial Development Department of the Ministry of Culture and Tourism, and hosted by the Central Academy of Culture and Tourism Management Cadres and the Department of Culture and Tourism of Xinjiang Uygur Autonomous Region. "The purpose of this event is to build a 'group style' platform for aiding Xinjiang in exchange and co creation, fully leveraging the innovative and resource advantages of creative talents and leading enterprises. Based on Xinjiang's resource endowment and industrial foundation, we will gather high-quality resources from across the country to promote the innovative development of Xinjiang's cultural and tourism industry. At the same time, we will promote the cultivation of innovative and creative talents in Xinjiang's cultural and tourism industry, and accumulate talent strength for industrial development." The relevant person in charge of the Industrial Development Department of the Ministry of Culture and Tourism stated. Peng Cheng, a member of the Party Group and Deputy Director of the Department of Culture and Tourism of Xinjiang Uygur Autonomous Region, told reporters that Xinjiang is a region with abundant cultural resources and tourism resources. It is located in the golden passage of Asia and Europe and the bridgehead of China's opening-up to the west. The prominent geographical location and distinctive cultural tourism resources have nurtured rich Silk Road culture, folk culture, grassland nomadic culture, and red settlement culture, providing broad space for the development of cultural and creative industries, as well as valuable platforms for cultural and creative developers. "The 'group style' assistance of national creative design talents to Xinjiang will bring new ideas and experiences to the development of Xinjiang's cultural and creative industry, and continuously empower the development of Xinjiang's cultural and tourism industries." "Xinjiang has unique advantages in location and resources. This event has helped to comprehensively enhance the brand, marketing, and image of 'Xinjiang Gifts', empowering the development and marketing of tourism products and agricultural and sideline products in Xinjiang. The event promotes high-quality development of Xinjiang's culture and tourism industry through themed exchanges, policy salons, visits and research, and practical co creation." said Tang Wen, Director of the Industry Development Department of the Culture and Tourism Department of Xinjiang Uygur Autonomous Region. Relying on the boutique strategy to build a famous brand "sold 2000 orders on the first day, 5000 on the second day, and 10000 on the the fourth day. The highest sales volume was 15000 orders a day, which lasted for two months." This year, a cheese bag became a hit on the Internet sales platform. This product, developed by Xinjiang Qianyuji Agricultural Technology Co., Ltd., is the representative of "Xinjiang Gift". "Xinjiang Gift" was founded in 2013 and is an exclusive brand for Xinjiang tourism products created by the Department of Culture and Tourism of Xinjiang Uygur Autonomous Region. In 2020, the General Office of the People's Government of the Autonomous Region issued the "Notice on..."