Today, domestic brands have stood at a new historical starting point. The consumer market in China is broad enough to provide a broad stage for the innovative development of domestic brands. This year, at marathons across the country, domestic brand running shoes are eye-catching. Nearly 70% of the 2402 participants in the 2023 Beijing Marathon who completed the race within 3 hours chose domestic brand running shoes on the race day. This is a concrete manifestation of the new trend of domestic product popularity. Observing this year's consumer market, it can be found that more and more domestic brands have gained market recognition. Old brand domestic products such as bee flower and Shanghai sulfur soap have won a good reputation on social media and live streaming e-commerce platforms; Old time brands such as Tao Tao Ju and Beijing Daoxiang Village have gained a large number of young fans; Brands such as Da Bai Tu and Hui Li are revitalizing through cross-border operations and product iteration. During this year's "Double 11" period, a total of 402 brands had a transaction volume exceeding 100 million yuan on an e-commerce platform, of which 243 were domestic brands. Domestic products are shining brightly, and brand influence is taking it to the next level. What is the reason why domestic products have become popular? Quality is the core competitiveness of a product, the foundation of a brand, and the key to the popularity of domestic products in the market. Once upon a time, many consumers rushed to buy rice cookers when traveling abroad. Nowadays, domestic brands of rice cookers have good quality, comprehensive functions, and affordable prices, which are not only favored by domestic consumers but also exported overseas. Not only rice cookers, but also domestic brand appliances such as sweeping robots, wireless vacuum cleaners, intelligent floor scrubbers, and high-speed hair dryers have seen their sales continue to rise due to their upgraded functions and excellent quality. Good quality is the absolute principle and the only way to win the market. Focusing on market demand and making sufficient efforts to improve quality, domestic brands can stand firm in the fierce market competition. Innovation is the "source of vitality" for brand development. The reason why domestic products can lead the trend is inseparable from continuous innovation. In terms of channel innovation, domestic brands are not sticking to conventions, but keeping up with the trend of the times, innovating marketing methods, embracing new forms of e-commerce, using short videos, live streaming, etc. to narrow the distance with consumers, and expand the consumer base. From the perspective of product innovation, technological innovation enables domestic brands to continuously shape new advantages. Taking seemingly inconspicuous buttons as an example, button enterprises in Qiaotou Town, Yongjia, Zhejiang have introduced new technologies such as color printing, carving, laser, and manual painting to introduce new categories such as glass pearl buttons, carved buttons, and metal hanging buttons, extending the industrial chain, increasing added value, and turning small buttons into a big industry. This also tells us that whether it is old domestic products or emerging brands, they should strengthen innovation, put more effort into craftsmanship, efficacy, and performance, and enhance their "hard power" with "innovation power". The reason why domestic products are popular is not only due to the continuous improvement of product quality, but also because they have formed a good cultural experience. Since this year, "China-Chic" has continued to lead the new trend of consumption. According to relevant platform data, in the first three quarters of this year, the search volume for the keyword "intangible cultural heritage" increased by 168% year-on-year, and the group purchase order volume related to the theme of "intangible cultural heritage" increased by 245% year-on-year. The folding fan and co branded lipstick in "Thousand Miles of Rivers and Mountains" are from the persimmon shaped "Persimmon Ruyi" ornament in "Food Materia Medica"... domestic products