Online live reading programs open up new ways of reading

2023-12-15

One of the authors of this article, Zhang Lei (left), the organizer of the "Bookrunner" program, was present on the show. Poster for the program "Lao Yu's Idle Talk". All the accompanying images in this article were provided by the author on site for the program "Maintain Dialogue". On site of the program "Knowledge Thursday: Zhao Jian's Study". Advocating reading is a fine tradition of the Chinese nation; Online live streaming is an emerging format in the digital age. In recent years, in the call for deepening the nationwide reading activities and accelerating the construction of digital China, reading and live streaming have achieved a two-way flow. The rise of live reading programs has not only expanded the media scenarios of digital reading, but also enriched the expression carriers of online literature and art, becoming an important way for people to consume their spirits. At present, there are various categories emerging, and live reading programs are mainly divided into five categories: first, thematic, referring to programs made by online platforms, with fixed titles, and centered on dialogue and interviews, such as "Book Walker", "Lao Yu's Idle Talk", "Knowledge Thursday", and so on. The second type is festive, referring to programs created by the media at specific nodes, such as "Reading the World and Reading the Future: Joyful Reading and Joyful Youth" launched by Xinhua before and after World Book Day in 2023, and "Spring Reading New Zhengshi" launched by CCTV Comprehensive Channel. The third type is personal, referring to programs conducted by writers, scholars, bloggers, etc. through sharing, giving speeches, reading aloud, etc., such as "Success Never Dies", "Uncle Kai Tells Stories", "Zhao Jian's Reading Diary" and other related content on accounts. The fourth type refers to derivative programs that rely on cultural IPs, such as "Douban Reading", "Yang Lan Reading", "Ten Point Reading", "National Joy Reading Club", "Phoenix Reading" and other related content that brands periodically launch. The fifth type is intermediary type, which refers to activities organized by publishing houses, magazines and other institutions in the form of live streaming, such as new book sharing, reading of masterpieces, learning lectures, and knowledge popularization. It can be said that these categories of live reading programs have blossomed and integrated with each other, creating a thriving ecological environment for live reading programs. They have revitalized reading in the context of live streaming and allowed live streaming to accumulate valuable aesthetic connotations due to the influence of reading. Creating a brand new reading experience and reading good books is the basic selection standard and aesthetic consciousness for live reading programs. How to define "good"? Different programs have different presentations, and the consensus is that they have the functions and values of inheriting Chinese civilization, consolidating cultural identity, enriching knowledge structure, regulating life rhythm, observing social life, and showcasing the style of the times. Only by starting with reading good books can live reading programs solidify the foundation and innovate the reading experience. In the process of sharing masterpieces such as "The Sea of Life", "When Human Stars Shine", and "Spring Blossoms Gradually", "Let's Read" enriches the connotation of "World Book Day" with the radiation of live streaming, and outlines the network media's influence from one side

Edit:GuoGuo    Responsible editor:FangZhiYou

Source:people.cnle

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