Efforts should be made to improve the ability to guide public opinion. Yang Jingyuan's unified thinking and cohesion are the central links in promoting ideological and cultural work. Since the 18th National Congress of the Communist Party of China, President has repeatedly given important instructions to the Party's news and public opinion work, emphasizing the adherence to correct public opinion guidance, attaching great importance to the construction and innovation of communication methods, and improving the dissemination, guidance, influence, and credibility of news and public opinion. Strengthen the correct direction of public opinion guidance. To carry out public opinion guidance work in the new era, we must adhere to the principle of Party spirit without wavering, implement the policy of politicians running newspapers, always reflect the will of the Party, reflect the Party's views, maintain the authority of the Party Central Committee, and maintain the unity of the Party; Adhere to the Marxist view of journalism without wavering, adhere to the work orientation of putting the people at the center, always observe and think from the perspective of the people, and write and describe in the language of the masses; Adhere to the principle of positive publicity, and take promoting the theme and stimulating positive energy as the general requirements. Public opinion guidance should always be conducive to upholding the leadership of the CPC and China's socialist system, promoting reform and development, enhancing the unity of the people of all ethnic groups in the country, and safeguarding social harmony and stability. We must take building strong content and strengthening confidence as the foundation, promote the Party's theory, line, principles, and policies well, tell the vivid story of the Chinese people working together to build the Chinese Dream, and focus on building a socialist ideology with strong cohesion and leadership. Build a strong talent team guided by public opinion. To strengthen the work of news and public opinion in the new era, it is necessary to build a strong team of cadres and talents. We must firmly establish the concept of talent first, strive to strengthen the talent team, fully unleash the effectiveness of talents, and strive to achieve the full potential of everyone. We should actively innovate the institutional mechanisms and policy systems for talent cultivation, introduction, retention, and utilization, in order to introduce and gather talents with a more open perspective. We should pay attention to cultivating high-level talents in the field of news and publicity, actively support outstanding young and middle-aged backbone, and strive to build a news and public opinion work team that is politically strong, highly skilled, pragmatic and innovative, and capable of winning battles. We should guide the vast number of news and public opinion workers to remember their responsibilities and missions, always hold high the banner and lead the way, adhere to the center and serve the overall situation, focus on uniting the people, inspiring morale, and be determined to become a weathered person and cohesive force. We should be good at clarifying errors, distinguishing right from wrong, and connecting China and the world. To motivate them to master new knowledge, familiarize themselves with new fields, and broaden their horizons, continuously enhance their physical, visual, intellectual, and writing abilities, closely connect with the vivid practice of social development, closely follow the real needs and concerns of the people, carry out public opinion guidance, analyze the characteristics of the audience, focus on improving their writing style, warm the hearts of the people and gather consensus in solving doubts and doubts, and lay a solid talent foundation for high-quality Party news and public opinion work in the new era. Innovative methods and means of public opinion guidance. The work of guiding public opinion should be based on the situation, move according to the situation, and follow the trend. Jian