Guangming Network commentator: "Employers" are becoming increasingly invisible

2023-11-27

Commentator from Guangming Net: The Institute of Personnel Science recently released a report that scanned and analyzed the new professions that have emerged from the short video live streaming ecosystem. As a "new track" for young people's employment, the new professions emerging from short video live streaming platforms are releasing massive employment opportunities. The panoramic view of professions in the short video live streaming ecosystem is magnificent, and in general, it cannot reflect the scale. For example, in the "live streaming e-commerce" track, there are dozens of professions including online sales anchors, live streaming e-commerce designers, live streaming product selection engineers, store operators, distribution experts, and so on; For example, in the "content creation" track, there are dozens of short video editors, short video live streaming directors, model designers, animation designers, and so on; For example, in the "technical services" track, there are dozens of database backend developers, R&D engineers, testing engineers, prompt engineers, AIGC engineers, cloud computing engineering technicians, and so on. Like the birth of early cities, no one intentionally designed and planned, new streets, markets, and neighborhoods only expanded and extended with commercial needs, ultimately forming an ecosystem of thousands of industries. These new professions are no longer the same as those under company and factory systems. The latter has a clear affiliation and places more emphasis on which large company, institution, or employer they belong to. Some even have a affiliation before having a professional identity. Over the past two to three decades, foreign enterprises, state-owned enterprises, investment banks, and large corporations have successively become the top choices for employment. In business and social interactions, people take pride in naming companies (institutions). For those well-known entrepreneurial enterprises, the employer's name is also a professional business card for practitioners. For today's new professions, practitioners only follow platform rules in an individual manner and flow on demand on digital platforms, and any labor management relationship is short-lived. No one would introduce their employer with a hint of pride like the former, such as "I'm from Big Mo", "I'm from Procter&Gamble", "I've received offers from the Big Four". In a certain sense, technological media represents a mature modern society, or in other words, its order is a higher-order application of the logic of capital modernity. The arrival of the "modern" profession was initially reflected in the lifting of traditional dependence - the lifting of the dependence between farmers and land, and the departure of serfs from the estate owners. Subsequently, there emerged the organizational models of factories and companies in the era of large industry, followed by the rise of various investment and consulting institutions in the era of financial capital. Along with this process, the organizational forms of practitioners continued to loosen. This looseness and individualization, in terms of value, endows practitioners with more flexibility and freedom; Rationally speaking, it is the need for capital to move towards higher-order organizational forms. A large number of user generated content and abundant opportunities for free docking have created more job opportunities, giving more people the flexibility to choose freely, and also improving the efficiency of capital growth - there is no need to deny that this is the original driving force of new business formats. Employers have not disappeared, but have become more implicit and abstract, becoming a set of cumbersome promotion rules such as fan base, conversion rate, and number of external links; The "assembly line" has not disappeared, but rather focuses more on overall standardization, which not only refers to cross platform standardization in the short video live streaming industry, but also includes various related industries (such as image editing software, self editing software, etc.)

Edit:Luo yu    Responsible editor:Jia jia

Source:GMW.cn

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