On November 21st, under the guidance of the Guangdong Provincial "Ten Million Project" Command Office, hosted by the Guangdong Provincial Council for the Promotion of International Trade and the Shantou Municipal People's Government, and organized by the Shantou Municipal Council for the Promotion of International Trade and the Guangdong Provincial Live E-commerce Association, the launch ceremony of the "Assisting the 'Ten Million Project' Cross border E-commerce Hundred Counties Tour" event was held in Shantou. This activity will last for three years, adhering to the leadership of the manufacturing industry, using cross-border e-commerce as the carrier, creating a "cross-border e-commerce+industrial belt" development model in the county, actively promoting the construction of a cross-border e-commerce public service platform for county-level characteristic industries, fully leveraging the supporting role of cross-border e-commerce in the development of county-level industries, and promoting the formation of a more internationally competitive and innovative modern industrial system in the county. By the end of 2025, a batch of brand activities, boutique projects, and demonstration projects will be formed for the integrated development of county-level industries and cross-border e-commerce. A comprehensive service system for cross-border e-commerce county-level will be basically established, comprehensively enhancing the innovation ability and core competitiveness of county-level industries, and achieving sustainable development of green and digital industries, "said the relevant person in charge of the Guangdong Provincial Council for the Promotion of International Trade. New Actions for Development: The Promotion of Trade has established a platform to promote cross-border e-commerce to penetrate the county level. Bamboo knives are flying on the bamboo chips, and weaving machines are making a "click" sound. In the workshop of Guangdong Maoming Xinyi Yuefeng Crafts Co., Ltd., with the skillful hands of workers, exquisite rattan woven baskets are born, and they are about to be sold to Vietnam from here. Nowadays, in Xinyi, the "hometown of bamboo weaving", over 80% of key bamboo weaving enterprises are experimenting with cross-border e-commerce, with rapid export growth. Within two months, the scale of cross-border e-commerce has reached 100 million yuan. With the complex and ever-changing international situation and the continuous pressure on traditional trade, cross-border e-commerce has increasingly become a new growth point for Guangdong's foreign trade, especially in driving the development of local characteristic industries. Through cross-border e-commerce, the lengthy circulation process of traditional foreign trade has been greatly reduced, and county-level specialty products can directly reach global end users. From August to September this year, the Guangdong Provincial Council for the Promotion of International Trade, in collaboration with the Guangdong Provincial Live E-commerce Association, Guangdong University of Foreign Studies, and Alibaba International Digital Business Group, conducted a special research. Against the backdrop of the rapid development of the digital economy, with the assistance of cross-border e-commerce, the county-level economy in Guangdong can break through regional restrictions, expand trade scale, enhance the endogenous driving force of development, achieve industrial transformation and upgrading, and transform shortcomings into 'potential boards' for improving development, "the research report pointed out. In 2022, the import and export value of cross-border e-commerce in Guangdong reached 645.4 billion yuan, expanding nearly 43 times in size in 8 years, with an average annual growth rate of 72%, accounting for 31% of the national total, ranking first. At present, Guangdong has formed a cross-border e-commerce industry cluster system with central cities such as Guangzhou and Shenzhen as the core, but the foundation for developing cross-border e-commerce in counties in the eastern and northwestern regions of Guangdong is still relatively weak. Taking advantage of cross-border e-commerce to supplement the economic shortcomings of the county. In recent years, the Guangdong Provincial Council for the Promotion of International Trade has taken a series of innovative measures to promote cross-border e-commerce to penetrate the county and create new growth poles for the county's economic development through various means such as strengthening brands, cultivating talents, building platforms, facilitating channels, and optimizing the environment. By vigorously developing cross-border e-commerce, 12 counties in Guangdong have become one of the top 100 e-commerce counties in China. At the same time, the proportion of active employment in e-commerce related work at the county level in the province is 16.4%, ranking first in the country. Anchor