The year 2023 is known as the "Shenzhen Exhibition Year" by the industry. The uninterrupted exhibition activities have brought this city into the "immersive experience" of the exhibition trend, and it is busy welcoming and seeing off guests throughout the year. Legacy exhibitions have given rise to new opportunities, emerging exhibitions are emerging, and well-known exhibitions are rushing to enter the market. In the first 10 months, Shenzhen held nearly 150 various exhibitions with a total area of approximately 8 million square meters. In November, there were also more than 20 exhibitions held intensively. It is expected that the exhibition area will reach 10 million square meters throughout the year, setting a historical record. The latest report from the China Convention and Exhibition Economy Research Association shows that Shenzhen's competitiveness in the exhibition industry, exhibition enterprises, and urban macro environment all rank second in the country. Why is the vitality of Shenzhen's exhibition economy so strong? Expert analysis suggests that the underlying reason lies in the economic heritage of the city, as well as the industrial magnetism, market vitality, and radiation tension that have emerged from it. Industrial magnetic attraction attracts exhibitions to gather and "enter households". "Shenzhen has seen a significant increase in exhibitions this year, and participating companies are very active. I feel that various exhibitions have not stopped since the beginning of the year." Zhou Guan, Marketing Director of Cross over Express Group Co., Ltd., said that since 2023, Shenzhen has been exhibiting one after another, with high specification, high level, and super large scale exhibitions such as the Electronic Expo, Optical Expo, Electronic Expo, Digital Energy Expo, Plastic Expo Sugar and wine parties, medical equipment exhibitions, etc. Various exhibitions take turns to appear, and almost all of them are highly popular. This was very rare in the past, and it is even more difficult to see in ordinary cities. "Zhou Guan revealed that TransExpress has participated in multiple important exhibitions this year without stopping, especially professional exhibitions closely related to the industrial chain supply chain, which are almost always present, serving both old customers and exploring new ones. Jiang Chengwen, President of the Shenzhen Conference and Exhibition Industry Association, believes that the global economy is still slowly recovering, market demand is waiting for merchants to discover and activate, enterprise order placement is not sufficient, and industry competition is becoming more intense. Domestic and foreign enterprises hope to use exhibitions to find direction, market, and inspiration. These reasons have led to a stronger and stronger demand for exhibitions in the global industry this year. With so many exhibition demands, it is always necessary to choose the right time and place. Shenzhen, due to its economic strength, industrial foundation, industrial structure, and supporting advantages, has attracted more exhibitions to gather and enter households, ushering in the "Year of Exhibition". Cao Zhongxiong, Director of the Digital Strategy and Economy Research Institute of China (Shenzhen) Comprehensive Development Research Institute, believes that Shenzhen's total economic output has entered one of the top ten cities in the world, with a strong economic foundation and a solid industrial base. The industrial chain of electronic information, new energy, digital economy, high-end equipment, new materials, and other industries is complete, and a relatively developed and complete modern industrial system has been formed, especially in high-tech industries The industrial economy represented by strategic emerging industries and advanced manufacturing plays an important role in the global industrial and supply chains. Shenzhen has won more and better opportunities for itself, so it has achieved better harvests in the 'Exhibition Year'. Shenzhen's advantages in industrial cooperation and rapid mass production have strengthened the motivation for domestic and foreign merchants to come and explore business opportunities. General Manager of a medical device company in Germany, Mann