Digital Trade Becomes a New Engine for Foreign Trade Growth

2023-11-09

JD has achieved the fastest 1-day delivery of local packages in multiple European countries, and Alibaba International has officially launched the "Business Assistant" foreign trade AI product. Duoduo has launched the "Full Custody" service for cross-border transactions... The development of cross-border business for Chinese e-commerce enterprises has accelerated. Industry insiders point out that the rise of cross-border e-commerce in China has provided new commercial infrastructure for overseas enterprises. Digital trade represented by cross-border e-commerce is becoming a new growth point for China's foreign trade. In November of this year, Alibaba International's foreign trade AI product "Business Assistant" was officially launched. The 'Business Assistant' has functions such as intelligent product distribution and reception, and can quickly and intelligently provide practical suggestions based on foreign trade scenarios. For example, when the 'Business Assistant' generates a product image for an outdoor energy storage battery, it automatically matches the practical camping scene. In the past, foreign trade merchants had to take photos of such products in the wild, which was time-consuming and labor-intensive, and may not have achieved the same effect The person in charge of Alibaba International Station said. Temu, a cross-border e-commerce platform under Pinduoduo, has launched a "full custody" model. Merchants will send selected goods to Temu's domestic warehouse, and the platform is responsible for subsequent operations - logistics - warehouse allocation - customer service - after-sales service. Duoduo Cross border provides one-stop services for merchants, including website drainage, cross-border logistics, intellectual property, etc. Manufacturing factories only need to focus on production and quality control, "said the person in charge of Pinduoduo. The infrastructure related to cross-border e-commerce is also constantly improving. Recently, JD Logistics and Geopost, an international express delivery company under French Post, officially signed a strategic cooperation agreement to deepen cooperation in the international supply chain field. In the next 20 years, JD's supply chain services will basically achieve global coverage and establish supply chain infrastructure in economies that account for 80% of the global economy, "said Xu Ran, CEO of JD Group. The diversified development of cross-border business for Chinese e-commerce enterprises has accelerated the development of new forms of cross-border e-commerce. Wang Shouwen, the international trade negotiator and vice minister of the Ministry of Commerce, introduced at the press conference of the second Global Digital Trade Expo held by the State Council Information Office that the proportion of cross-border e-commerce in China's import and export of goods increased from 1% in 2015 to 5% in 2022. From January to September this year, the import and export volume of cross-border e-commerce reached 1.7 trillion yuan, a year-on-year increase of 14.4%, accounting for 5.5% of the import and export proportion of goods trade during the same period. The new format of cross-border e-commerce has become an important channel for some foreign trade enterprises to obtain orders. Luo Chang, the founder of Shenzhen Shuoteng Technology Co., Ltd., pointed out that cross-border e-commerce and live streaming have become important ways for small and medium-sized enterprises to obtain orders and "go global" for their brands. Through cross-border live streaming, customers and enterprises can intuitively see the production capacity of the enterprise, thereby generating trust and placing orders quickly. "The interviewed experts and enterprises pointed out that the rapid development of cross-border e-commerce provides a new commercial infrastructure for" overseas "enterprises, and digital trade represented by cross-border e-commerce is becoming an important force for the high-quality development of China's foreign trade. China's cross-border e-commerce has enormous growth potential and is increasingly becoming a new driving force for foreign trade growth and economic development, "said Zhu Keli, executive director of the China Information Association and founding director of the National Research Institute of New Economy

Edit:Ling Xiaotong    Responsible editor:Li Yi

Source:ECONOMIC INFORMATION DAILY

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