People's Financial Review: Hot Holiday Consumption Highlights Positive Economic Recovery

2023-10-09

The sales revenue of consumer related industries increased by 21.3% year-on-year; The domestic tourism revenue was 753.43 billion yuan, a year-on-year increase of 129.5%; The national box office revenue of commercial performances reached 2.005 billion yuan, a year-on-year increase of 322.14%; From 18:00 on September 28th to 6:00 on October 6th, there were 112 million people in 243 national level nighttime cultural and tourism consumption clusters, with an average of 57600 people per night in each cluster, a year-on-year increase of 68.7%... The recently passed Mid Autumn National Day holiday saw a vibrant and popular consumer market, with impressive performance reports and hot data demonstrating a sense of satisfaction. Holiday consumption has always been an important window for observing China's economy. On the one hand, there is growth and vitality in consumption data, and on the other hand, there is a bustling and highly popular consumption scene - scenic spots and attractions are crowded, commercial malls are crowded, theaters and cinemas are often full, restaurants and restaurants are difficult to find... Although the locations are different, the hot scene is always similar, reflecting the thriving market vitality, and demonstrating the continuous recovery of China's economy and the overall recovery trend. While the 'quantity' continues to grow, the 'quality' has also significantly improved. Throughout various fields such as holiday shopping, catering, travel, and tourism, there is a clear trend of consumption upgrading. The growth of improved products such as smart home appliances and kitchen appliances is significant, and many consumers have also chosen personalized and customized products; New energy vehicles enter cities and rural areas, attracting more attention and purchases from consumers than usual; Travel is no longer just about seeing scenic spots, but composite scenes such as entertainment, night tours, themed entertainment, cultural and creative shopping are becoming increasingly popular. Overall, the demand for personalization, diversification, and quality continues to increase. Physical consumption and service consumption are on par, and becoming greener, smarter, and healthier has become a new trend in the consumer market. Behind the upgrading of consumption is the upgrading of supply, with the rapid emergence of new products, models, and formats. Shandong innovates its sales model by introducing the "Shandong Handmade" brand into highway service areas, scenic spots, supermarkets, etc., allowing tourists to have places to visit and things to buy; Jiangsu Yancheng fully explores traditional culture, integrating night snacks, night scenery, night performances, and night shopping into the ancient town business format, and driving nighttime entertainment consumption; Qinhuangdao, Hebei Province, combines local characteristics to carry out sailing events and hold the Beijing Tianjin Hebei Racing Festival, promoting mutual promotion between culture, tourism, and consumption... vivid cases have emerged from various regions, from which it is not difficult to see that demand upgrading can lead to supply iteration, and product and experience upgrading can also continuously create and meet new needs. The prosperous supply and sales not only reveal a strong festive atmosphere, but also demonstrate the resilience, potential, and vitality of China's economy. To maintain and protect this advantage, efforts need to be made in terms of protection and supervision. Hainan launched the "Rest assured Tour" platform to provide consumers who encounter problems during the tourism process with consumer complaints and compensation services in advance; Many places in Anhui province may open parking spaces within the urban area for free, or temporarily open parking spaces for government agencies, institutions, enterprises, and other places along urban and rural roads; Jiangxi has strengthened the supervision of market price behavior, closely monitored the "price assassin" incident, and effectively safeguarded the legitimate rights and interests of the masses... Various measures have directly aimed at improving the consumer experience of citizens and tourists, and have achieved good results in practice. Enable consumers to

Edit:Luo yu    Responsible editor:Jia jia

Source:people.cn

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