The "Quality Management Standards for Online Sales of Medical Devices (Draft for Soliciting Opinions)" recently released by the Comprehensive Department of the National Drug Administration is considered to become the first management standard applicable to medical device online sales platforms and operators in China. Since the implementation of the "Measures for the Supervision and Management of Online Drug Sales" on December 1st last year, the chaos of online drug sales has been effectively addressed to a certain extent. The introduction of the "Quality Management Standards for Online Sales of Medical Devices (Draft for Soliciting Opinions)" may indicate that regulatory authorities have elevated the management of online medical devices to the level of online drugs in the industry. This solicitation draft has made clear requirements for quality management of platform operators. For example, platform operators should establish specialized medical device categories and manage medical devices separately; It also proposes a requirement for live streaming marketing of medical devices: platform operators providing live streaming marketing services should keep live streaming videos of medical device online marketing activities on the platform for no less than 3 years from the end of the live broadcast. Network sales operators who market medical devices through live streaming should issue an authorization letter stamped with the official seal of the enterprise for live streaming marketing personnel. The authorization letter should specify the variety and duration of live streaming marketing, strengthen the training and management of live streaming marketing personnel, and bear legal responsibility for live streaming marketing activities carried out by live streaming marketing personnel for the enterprise. Online sales operators who market medical devices through online live streaming, group buying, and other means should continuously display relevant information or information links that meet the requirements of this standard in a prominent position on their pages. (All media reporter Tu Duanyu)