Telling a Good Chinese Story: Focusing on the Big Picture and Starting from the Small Picture

2023-09-27

The creative short video "Danqing You" of the Hangzhou Asian Games has become a hot topic, guiding viewers to imagine and construct the overall image of China through a jigsaw puzzle - telling the story of China well: focusing on the "big picture" and starting from the "small picture". Li Xiaorong (Assistant Researcher at the School of Communication, East China University of Political Science and Law) recently, the creative short video "Danqing You | Journey to the Millennium" (hereinafter referred to as "Danqing You") of the Hangzhou Asian Games has been swept across the internet, Netizens follow the "flower delivery girl" and "cross flower boy" through the time and space environment created by ancient famous paintings, playing cuju and weightlifting with the ancients, and returning to modern times with the characters in the paintings. They take a city hike on the streets of Hangzhou, and finally guide the ancients and modern people to cheer for the Hangzhou Asian Games together. A netizen likes it and says, "This is the best Asian Games promotional video so far. Why did this short video become a "hot topic"? What new ideas does it provide for telling the story of China well? The creative short video "Danqing You" of the Hangzhou Asian Games, with screenshots and bright pictures, reveals one's own cultural code. "Danqing You" is a three act drama style structure, which is "present past present". It leads netizens to immerse themselves in a journey through time and space. The opening scene of the short video is a scene where a grandfather calls his granddaughter, and the sentence "Have you eaten your meal yet" arouses the homesickness of countless foreign wanderers. Some netizens commented that "every time my parents call, they also ask whether they have eaten", and some netizens said emotionally that "I am homesick, and I must go home for Mid-Autumn Festival". The protagonists who will appear next are the "Flower Sending Lady" and "Cross Flower Girl" who have become famous for delivering flowers to passersby by the West Lake before. They first wandered by the edge of Xizi Lake, passing through the snowy arched bridge in the "Four Scenes of Mountains and Waters", boating on the "West Lake Willow Boat" and "West Lake", and then came to the bustling market to watch the ancients play the Asian Games - in the "Cuju" picture, they played Cuju with the ancients together. At the "Wen Hui Tu" collection site, they watched literati and literati deliver classical Chinese "bullet screens", and in the "Moon Man Qing You Tu", they enjoyed the performance of high and low bars by the ladies, In the painting "The Salesman", there is a weightlifting competition, and in the painting "On the River during the Qingming Festival", there is a crowd watching breakdancing (breakdancing is a newly added event at the Hangzhou Asian Games)... The two protagonists lead the audience to "relive" the history, and then return to the streets of Hangzhou with the paper figures in the painting, walking through the city scenery that blends ancient and modern times. Under the guidance of the two protagonists, the character in the painting starts a rampage mode, passing through the lakeside pedestrian street and Deshou Palace by the West Lake, and seeing the Hangzhou Gate on the banks of the Qiantang River from a distance. After a crane crow, they took the "auspicious crane" to soar in the clouds and parachuted to the Grand Lotus Gymnasium, cheering for the event together with the mascots of this Asian Games, "Chen Chen", "Cong Cong", and "Lian Lian". As the director of 'Danqing You' said, the fusion of ancient and modern is the biggest highlight of this short video. This form of crossing time and space, spanning ancient and modern times, allows netizens to naturally immerse themselves in the context created by short videos, allowing people to see both the rich history of Hangzhou and its prosperous present. It is the result of the joint communication and promotion of mass media and we media to create a multi-level promotion matrix, "Journey to Youth". On September 14th, the original video was released by the official channel of the Asian Games, and the mass media forwarded and commented on it one after another within a week, attracting netizens' "re comments" and forming a

Edit:GuoGuo    Responsible editor:FangZhiYou

Source:gmw.cn

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