The 2023 Guangdong Brand Global Competitiveness Summit was held in Beijing on the 22nd, during which a ceremony was held to award Guangdong well-known brands (the sixth batch). 66 brands, including Jingxiu Hall, Yuehai Water, Xiangxue, Shenzhen High tech Investment, KUMI Kumi, DAVENA, and Langyu, were listed. The New Sharp Brand Light Program, a leading project for building a strong brand, was also signed and launched on site. Five brand enterprises, including Weike Weiye, Zhengtailong, Hongmao Yuanzhi, Lymson, and Genei Electric, were included in the cultivation project. The evaluation of "Guangdong Famous Brands" jointly conducted by the Guangdong Provincial Quality Promotion Association and multiple professional organizations for Guangdong enterprises is a barometer of the brand strength of Guangdong enterprises. It not only highlights the comprehensive strength, popularity, reputation, and credibility of the evaluated enterprises themselves, but also promotes the development of Guangdong brands nationwide and internationally, thereby assisting in the construction of a strong brand province and a strong brand country. During the summit, numerous well-known experts and industries jointly provided suggestions to enhance the global competitiveness of Guangdong brands. Guo Jinwei, Chairman of Shenzhen Tengxin Baina Technology Co., Ltd., used KUMI Kumi brand building as an example to share the theme of "Challenges and Opportunities for Global Competitiveness of Guangdong Brands". He pointed out that globalization requires Guangdong brands to compete with international brands in a broader market, while also allowing Guangdong brands to more easily enter the international market and compete with international brands globally. To enhance the global competitiveness of Guangdong brands, measures such as strengthening technological research and development, strengthening brand building, and emphasizing internationalization strategies are necessary. At the same time, efforts should be made to cultivate and introduce talents, strengthen industry university research cooperation, and promote industrial collaborative innovation. The medal ceremony. The organizer held a launch conference for the "Guangdong Famous Brand Blue Book" at the Map Supply Summit. Liu Botao, executive editor in chief of the series, pointed out that the Blue Book will focus on studying the cases of "Guangdong Famous Brand" rated enterprises, and through systematic methodology, scientific service system, and high-quality content innovation and dissemination, assist the rated enterprises in continuous transformation and upgrading, and achieve high-quality growth. (New News Agency)