The theme slogan of the 19th Asian Games in Hangzhou, "Heart to Heart, @ Future," has stunned the world since its release. What twists and turns did the birth of the theme slogan go through? What technological elements are implied? How did it enrich the spirit of the Asian Games? The breakthrough collective wisdom theme slogan has always been an important brand image and event landscape of international events, and its birth is one of the milestone events in the preparation process of the Asian Games. In November 2019, commissioned by the Hangzhou Asian Organizing Committee, a panel of more than ten authoritative experts from the Zhejiang propaganda and cultural system formed a preliminary screening of over 100 slogans collected. One of the solutions uses the symbol '@', which is undoubtedly unique and has rich connotations. "Xia Lie, an expert in the Hangzhou Asian Games theme slogan evaluation committee and a professor at the School of Culture, Creativity and Media at Hangzhou Normal University, said. While amazed, some experts also questioned," Can special symbols be used in large-scale event slogans? To our knowledge, there seems to be no precedent, The judges decided to 'break through the norm', retain this plan, and re create and repeatedly modify it. The first half of the sentence was chosen as' heart to heart integration ', which is in line with the spirit of the Asian Games and better than being concise and concise, while the second half was chosen as' @ the future', making the slogan more progressive and extendable. 'Heart to heart integration, @ future' requires warmth and dynamism. Professor Bi Xuefeng, the head of the Hangzhou Asian Games Art and Design Research Center and the dean of the School of Design and Art at the China Academy of Fine Arts, is the main designer of this theme slogan font. He said that many sports related icons express strength and speed through sharp corners. We have tilted the overall font 15 degrees to the right, using a gradient color transition from bright purple to bright blue to pursue visual sportiness, expressing a youthful, energetic, and approachable tone. "Bi Xuefeng said," We also hope to express the warm and humid atmosphere of China's Jiangnan water town at the same time, so in the bottom right corner of each word of the slogan, the strokes have been rounded, In order to reflect the unique temperament of the "Internet City", especially the "connection" meaning contained in the highlight of the symbol "@", the design team extracted the arc from the "Tide" design of the Hangzhou Asian Games emblem, connecting the two "hearts" in the "Heart Heart to Heart Fusion" before and after, and allowing the "@ Future" to be connected together through detachment, giving people a feeling of smile. The innovative expression of the theme slogan of the Hangzhou Asian Games, filled with a sense of future and technology, was highly praised by the then President of the Asian Olympic Council, Prince Ahmed, in congratulatory letters and permission letters for the theme slogan. It has a great sense of future. I believe everyone will like this slogan, which defines the spirit of the Hangzhou Asian Games. Its biggest highlight is the internet symbol '@', which represents the interconnection of all things and also fits the characteristics of the Hangzhou Internet City. We pronounce this slogan as' heart to heart integration, love for the future ', "said Chen Weiqiang, Deputy Secretary General of the Hangzhou Asian Games Organizing Committee and Deputy Mayor of Hangzhou. 'Heart to heart fusion, @ future', shouted ahead