The summer box office has set a new record. As of August 18th, the annual box office of high-quality domestic films has exceeded the 40 billion mark, supporting the Chinese film box office market. At 9:31 am on August 18th, according to Lighthouse data, the box office of Chinese films in 2023 exceeded the 40 billion mark, nearly two months earlier than October 10th, 2021. In addition, the total box office of the 2023 summer season has also set a new record in Chinese film history. A batch of high-quality domestic films have been released in a concentrated manner this year, fully mobilizing the audience's enthusiasm for watching movies. The film market has experienced a strong recovery and has emerged with outstanding performance in various consumer industries. The total number of viewers during the summer season reached 435 million. "These two box office figures really make us excited," said Yu Chao, the deputy general manager of Capital Cinema. He clearly felt the popularity of cinemas this year, "For example, the Xidan store of Capital Cinema has not seen so many viewers continuously every day for a long time." He said that in the past, when it was low, the daily box office of Xidan store was only 20000 to 30000 yuan, but now even on weekdays, the average daily box office can reach over 100000 yuan. According to Cat's Eye data, the film market has exceeded 100 million yuan in a single day for 58 consecutive days, setting a new high in film history. Film market expert Liu Jianxin said that the market was still in a sluggish state this spring, and it was unexpected that it would erupt soon after June, far exceeding industry and external expectations. The quantity and quality of films released this year have been very strong in the past three or four years, with one after another blockbusters and many blockbusters, solving the problem of film supply. From the perspective of the audience, everyone can finally walk into the cinema without wearing masks, and consumer confidence has significantly improved. In addition, the media has spared no effort to cooperate with publicity, and I think the film industry can deliver a beautiful answer this year, This year's total box office is expected to exceed 55 billion yuan. According to Cat's Eye data, the total number of viewers this summer reached 435 million, with a total of 29.951 million appearances. A total of four films exceeded 2 billion yuan in the summer season, setting a new high in film history. Chinese audiences prefer domestic films in the 2023 box office chart. Currently, among the top ten works, the top nine are all domestic films, fully demonstrating the dominant position of domestic films. The ultimate support for the Chinese film market in the future will be domestic films, as they can resonate with audiences in terms of culture and emotions. "Liu Jianxin analyzed that the vast majority of Hollywood blockbusters this year cannot sell domestic films in China because their stories and characters are too conventional and do not have the distinctive personality of domestic films. Hollywood movies are too mature and too procedural, which can ensure efficiency and avoid major flaws when the market is running well. However, when the market evolves and competition is fierce, audiences will choose works with personality and attractiveness, and then domestic films will have an advantage. Film critic Runcheng Inoue believes that Chinese audiences prefer domestic films, which is a great incentive for creators. There used to be a domestic film protection month, but this year most Hollywood blockbusters were almost released simultaneously in China, and it was Chinese audiences who took the initiative to choose domestic films. According to his observation, the film level this year has "significantly improved with the naked eye". Things like 'Passionate', 'Disappearing She', and 'I Love You!' have just been completed in the past two years, and they have performed well in all aspects