Showcasing the "fireworks" and "youthful demeanor" through Saiying City

2023-08-10

The 31st Chengdu Summer Universiade has come to a successful conclusion. As the first comprehensive international sports event held in the western region of China, the Universiade implements the concept of "hosting events, running cities, promoting business, and benefiting the people", holds diversified sports events, upgrades urban sports facilities, boosts the sports, cultural, and tourism economy, promotes the integration of sports into citizens' lives, promotes the dissemination of Bashu characteristic culture, and promotes the construction of an international event city. In recent years, with the continuous landing of international events in China, sports events have become an important resource for promoting urban renewal. The "fireworks" and "youthfulness" showcased at the Chengdu Universiade provide useful experience and reference for the city of Saiying. Sports activities characterized by leisure tours, fitness and health preservation have a long history in Chengdu, shaping a sports culture with strong entertainment, high participation, and a strong "fireworks" atmosphere in the Bashu region, and forming a profound accumulation for the prosperity of sports consumption at this summer's Chengdu Universiade. Taking the cultural and tourism market as an example, as of July 31, Qunar.com data shows that hotel bookings in Chengdu during the Universiade increased by 2.7 times compared to the same period in 2019; According to Feizhu App data, the number of international air ticket bookings to Chengdu during the Universiade has increased by nearly 10 times compared to the same period last year. With the increasing integration of sports into citizens' lives, the connotation of urban sports is shifting from personal hobbies to quality of life, cultural taste, and social methods. Sports have become an important scene for consumption upgrading. The sports leisure and cultural entertainment commercial complex created through brand events has become the most popular landmark in the city. The mass sports characterized by universal participation and sharing meet the needs of local residents for sports participation, scientific fitness, and shared event experiences, demonstrating citizens' yearning for a better life, confidence in national development, openness and inclusiveness towards the world, and enabling large-scale sports events to form sustainable spillover effects. Urban renewal requires a continuous source of endogenous power, and the natural preferences of young people for public leisure spaces and urban cultural life are the source of vitality for the urban economy. Large sports events are a grand gathering for young people, and the Chengdu Universiade has promoted the slogan of "taking the attitude of youth and making an appointment with youth", striving to shape the "youthfulness" of the event capital. As a popular internet city known for its fashion, Chengdu has long been recognized and loved by the Z generation group. During the Universiade, Chengdu attracted countless fans on themes such as specialty cuisine, evening consumption, and the mascot "Rongbao". Young people share events through social media, explore cutting-edge technologies for carbon reduction and new energy, showcase new trends in healthy and environmentally friendly living, and interpret the era's connotation of "youthfulness", adding vitality, energy, and vitality to urban development, and also conveying the real, vivid, and three-dimensional China to the world. The value of creating scenery and gathering people through sports lies in the unique charm of sports originating from life and integrating into life. The cross-border and catalytic nature of sports endows sports consumption with the potential to integrate digital consumption and green consumption. The sustainable participation of the most dynamic groups in society will make it a healthy and fashionable consumption form. With top level service supply and bottom level consumption demand, sports events will not only expand the scene of urban life and consumption, but also be full of vitality in the process of assisting urban renewal

Edit:Luo yu    Responsible editor:Wang er dong

Source:GMW.cn

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