The cultural confidence of the audience is the greatest confidence in domestic science fiction creation

2023-08-03

In 2023, domestic science fiction themed film and television dramas have sparked a market boom. Before and after the Spring Festival, phenomenon level works such as the TV drama version of "Three Body" and the movie "Wandering Earth 2" have formed public opinion hotspots in the small screen and large screen fields, respectively. The former broke the first day popularity record of Tencent Video's series and became a milestone work in domestic science fiction dramas; The latter reaped 4.029 billion yuan at the box office, and together with Man Jianghong, they led the film market during the Spring Festival. Not only that, the popularity of the drama version of "Three Body" has continued to this day, landing on 10 prime time TV stations in Anhui, Shandong, Guangdong, and other regions during the summer, driving the trend of "N brushing" the mainstream youth audience of "Three Body". The above situation is not only an inevitable result of the audience suffering from the lack of high-quality science fiction content in China for a long time, but also fully demonstrates the huge market space and long tail economic benefits of local science fiction images. Facing the future extension line of time and space, creating local science fiction content has long been a weak link in China's film and television industry. Although in the 1980s and 1990s, China also created excellent sci-fi films such as Dead Light on Coral island, Thunderbolt Babe, Kiss, and Atmospheric Disappearance, domestic sci-fi images did not form a long-term upsurge of "dominating the screen". The weakness of domestic sci-fi film and television creation does not mean that there is a lack of corresponding niche markets in China. On the contrary, the mainstream domestic audience has repeatedly invested their passion for watching movies in science fiction "imported products". Looking at the overseas blockbusters imported by China over the past 20 years, science fiction is one of the most popular types. Works such as 2012, Avatar, Transformers 3 and Transformers 4 have even broken the box office records of China. The above-mentioned high-level overseas science fiction images have partially met the content needs of the domestic niche market and also raised the expectations of the audience for domestic science fiction film and television works. For domestic audiences, overseas sci-fi images showcase more Western solutions of future imagination and are a substitute product for domestic works in their absence. In recent years, the narrative themes that overseas science fiction images were originally good at, such as technology enthusiasts, Star Wars, Doomsday Wasteland, and alien invasions, have been difficult to sustain and have created certain creative bottlenecks. In contrast, "Three Body", created based on local science fiction literature IP, provides a Chinese solution that can awaken collective emotional resonance among domestic audiences. Starting from the historical and cultural context of Chinese society, the play version of Three Bodies presents the influence of Chinese excellent traditional culture on the process of historical civilization with the help of three body games. In the drama, Wang Miao repeatedly wears VR devices and enters the world of three body games. The gaming world here is not a entertainment space like "Top Player" for audiences to obtain spiritual comfort, but rather a simulation field that simulates the coexistence of three stars on a three body planet, with the disorderly arrangement of "Eternal Era" and "Chaotic Era". After entering the game, Wang Miao has witnessed the attempts of different NPCs to explore the laws of the three body world. For example, King Wen of Zhou summarized the perpetual calendar using divination, Mozi imitated the running model of three stars with the help of mechanism, and Qin Shi Huang accepted the idea of Feng Neumann and discharged "human computer" to show the game like setting

Edit:Yu dingji    Responsible editor:Wang fei

Source:Wenhui Daily

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