How can traditional ancient towns overcome the fatigue of reviewing ancient times? It is reported that the ancient town of Zhaojialou, located in Minhang District of Shanghai, is currently undergoing comprehensive renovation and upgrading. It is expected to reopen in five years. Some local cadres have recently conducted research on the renewal of traditional ancient towns, and summarized the common difficulties into four "no": not ancient, inconvenient, not special, and not rich. Interesting tourists travel thousands of miles, and the local ancient towns are all the same. Such awkwardness is truly disappointing. At the beginning of May this year, the topic of "the duplication checking rate of ancient towns reached 99%" caused many roast. Although there are exaggerations, the problem behind it is worth pondering: too many ancient towns are "beautiful, but lacking in connotation". Some netizens describe their sense of loss as follows: "It's like watching a popcorn movie after the event." Although there is no standard path for tourism development, there is clearly a threshold for playing the historical and cultural card - not all seemingly antique neighborhoods can be labeled with the word "ancient town". Tourists choose to go to the ancient town not just to see the beauty of small bridges, flowing water, and blue bricks and white tiles, but more to explore the ancient world. In the "journey" of time and space, they temporarily detach themselves from the hustle and bustle of modern life, allowing their souls to rest and relax. Many people attribute the homogenization of ancient towns to commercialization. In fact, from the perspectives of enriching consumer experience, increasing awareness, and leveraging spillover effects, appropriate commercialization is necessary. The problem is that some ancient towns are eager for quick success and instant benefits, with a rich "family background", but blindly keen on "making quick money". The authenticity of their historical style and integrity of their way of life have also become victims. Not to mention, some of the "ancient towns" are simply "living in the past", and as far as one can see, they are all "familiar landscapes", thinking that they are "repairing old as old", but the result is "copying and pasting". From a larger perspective, the "Thousand Towns and One Side" can be said to be a continuation of the "Thousand Cities and One Side". Just as industrialization and standardized urbanization have damaged regional diversity, always thinking about "eating all the fresh things at once" is actually a form of shortsightedness and laziness - the "Four Nos" summarized by a certain cadre in Shanghai are logically closely related: "ancient" and "special", "convenient" and "rich", all of which test the innovative thinking and service awareness of operators, which can be said to be both prosperity and loss. Preserve its body and optimize its use, preserve its spirit and create a new form. "Protection and development are not opposites. History is silent, but an ancient town should see people, things, and life, and have "communicability". As some experts have pointed out, "People are the most crucial factor in protecting ancient towns. If there are people, the ancient town is there." In addition, every piece of soil and water has its own story, fully exploring these "sleeping" local cultures and transforming them into firsthand experiences for tourists. I believe there must be many articles to do among them. Similar topics are frequently discussed, which also indirectly indicates that although there are many unsatisfactory aspects to "ancient town tours", people's longing for "slow life" and "deep experience" has never diminished. In this regard, Zhaojialou Ancient Town, through organic renewal, is a breakthrough that is worth looking forward to, inspiring historical charm and cultural bloodline. (Gao Wei) (Liao Xinshe)