To implement "strong real name" for performance tickets, it is necessary to first improve the ticket refund mechanism

2023-07-24

As a person who changes the original order, the performer has the responsibility to improve the rules of watching performances and ticket sales, and ensure that the reasonable interests of consumers are not lost. It's difficult to flip tickets, but it's also difficult to refund tickets. "According to Red Star News, although most people welcome the crackdown on scalpers on social media platforms, there are also complaints from many viewers about strong real name ticket purchases. Some fans claim that they purchased tickets for the concert in advance but were unable to attend due to personal reasons. They contacted the ticket purchasing platform but were informed that they were not allowed to return, exchange, or transfer tickets. With the current economic recovery and a booming performance market, many concerts are experiencing a situation of "one ticket hard to find". In order to combat scalpers' high ticket prices, some concert organizers have implemented the "strong real name" viewing rules, requiring a "person, face, and ID" three-in-one verification upon entry. This has led to the loss of transfer channels for tickets held by consumers, and if they are unable to attend the concert for any reason, they can only bear the losses on their own. The behavior of "scalpers" is essentially an illegal act of hoarding and disrupting the market, disrupting the order of the performance ticketing market and increasing the cost of purchasing tickets for the audience. It is a common enemy of both the performer and the audience, and all parties hope to crack down on scalpers. However, the practice of "strong real name" cannot prevent consumers from returning or transferring tickets, which means that the cost of cracking down on scalpers is solely borne by consumers unilaterally. In fact, consumers are unable to attend due to various reasons and initiate ticket transfers, which is a reasonable demand. But after the implementation of "strong real name", tickets cannot be returned, exchanged or transferred to others, and consumers' tickets worth hundreds or thousands of yuan can only be turned into waste paper, which is clearly unfair. The reason why consumers generally seek private transfer of tickets is because the return and exchange of performance tickets do not support long-term rules within the industry, and its existence is also reasonable. If consumers are allowed to refund tickets at will, it will indeed harm the legitimate rights and interests of the performers. In the original market, performance tickets were sold without refund, while consumers could transfer them in the "Secondary market". However, after the establishment of the new order of "strong real name", the new contradiction that tickets could not be transferred reasonably was exposed. As a person who changes the original order, the performer has the responsibility to improve the rules of watching performances and ticket sales, and ensure that the reasonable interests of consumers are not lost. For example, the Jiangsu Provincial Consumer Protection Commission suggests that relevant platforms can explore and launch a "tiered refund" scheme based on the performance characteristics and schedule. Under the real name system, consumers can choose to refund fees in special circumstances and bear different rates of liquidated damages according to different times. At the same time, a "waiting" mechanism can be introduced to allow other consumers to fill in the ticket in order of purchase time. Some platforms have already started to experiment in this area. In fact, although the rule of non refundable movie and performance tickets has a long history, with the advancement of technology, the rationality of their existence is no longer firm. For example, in the era of manual ticket sales, if arbitrary ticket refunds are allowed, it is difficult for the organizers to handle the seats that have been refunded at any time, but now the ticket sales system can easily complete this operation. In reality, the rule of "once sold, no return or exchange" for movie tickets is also being overturned. In September 2018, the China Film Distribution and Projection Association issued a notice on the "Regulations on the Return and Change of Film Tickets", requiring all theaters to

Edit:Luo yu    Responsible editor:Jia jia

Source:bjnews.com

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