Will there be AI in the future film and television industry?

2023-07-21

In June this year, a popular China-Chic new short play - Goddess Grocery attracted people's attention. The play takes the concept of "Metaverse" digital person as the carrier, and the "screen" debut of "Guoguo" digital person in the play makes many viewers call it novel. Nowadays, AI is becoming a hot topic in the film and television industry. In January of this year, Netflix announced the official launch of its first AIGC (Artificial Intelligence Generated Content) animated short film "Dogs and Teenagers". The short film uses artificial intelligence technology to draw complete animation scenes, opening up a new future for animation production. Coincidentally, in March, Beijing Enlight Media announced that AI will be deeply involved in the development and production of the animated film "To Your Island", which is expected to become the first animated film in China that AI is deeply involved in the production. In Sichuan, more and more film and television companies are integrating technologies such as ChatGPT and AIGC into project creation. Artificial intelligence and film and television products are gradually integrating, and technological innovation is subtly affecting the industry chain and ecology of the film and television industry, which may have a profound impact on the future development of the film and television industry. In July, the 2023 World Artificial Intelligence Conference opened in Shanghai, and AI technology once again became a hot topic for discussion among film and television enthusiasts. Guo Fan, director of 'Wandering Earth', stated at the meeting that there are approximately 24 AI related applications in the field of film production, including script creation, filming, and promotion. In his view, AIGC is influencing the production of film and television works, for example, in the concept image design stage of science fiction movies, Midjournal's effect is very outstanding. Guo Fan gave an example: "A designer with decades of experience needs to draw the same image for a week, but Midjournal can produce a large number of images in one night. Zhu Liang, Vice President and Head of Intelligent Production Department of iQiyi, stated that iQiyi has been exploring the introduction of AI into its business for a long time. In the production of PGC Professional Generated Content, iQiyi's self-developed content management platform runs through all stages of the project, from topic selection planning to production production, promotion and broadcasting, with content, talent, time, cost, and revenue information as four core elements, Provide comprehensive data and analysis results for iQiyi's overall strategic control. As early as 2018, iQIYI selected roles based on AI's "Yihui Intelligent Talent Selection System" through AI Big data analysis star database. For example, the partners Will Pan and Deng Ziqi of China's New Rap were selected by AI. The premiere of "Goddess Grocery Shop" this year allowed digital characters "Guo Guo" to perform on the same stage as human actors. The level of simulation of "Guo Guo" has made many viewers exclaim that it is difficult to detect that they are "non human" actors. As the chief producer of "Goddess Grocery", Chen Hongwei introduced that this short drama is like an experiment. He explained that at present, the technology of digital human has gradually matured, and has begun to have customized roles and even dramas. What needs to be improved next is the art level, such as character aesthetics, Microexpression manipulation, and the integration of light and shadow with dramas

Edit:XiaoWanNing    Responsible editor:YingLing

Source:JinTai information

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