Summer is the golden season of the tourism market, and the "summer vacation" tourism boom is coming: the lecture hall of the Hong Kong Jockey Club in the Hong Kong Palace Museum is full, and visitors are absorbed in the documentary "Witness the Hong Kong Palace Museum"; On the Peak Tower Skyscraper at the top of Taiping Mountain, tourists enjoy the magnificent scenery and take photos... This is a corner of the Hong Kong summer tourism market. According to data released by the Hong Kong Tourism Board on the 14th, about 13 million people visited Hong Kong in the first half of this year, including 2.75 million people in June, with an average daily tourist volume of about 92000 people. According to the data of travel platform booking, since June, the summer travel booking in Hong Kong has soared, among which, Hong Kong–Zhuhai–Macau Bridge, Victoria Harbour, Taiping Peak and other popular attractions are particularly hot. In addition, the Hong Kong Palace Museum, M+Museum and other new online celebrity attractions have significantly increased in popularity, becoming a necessity for young people to clock in. As night fell, people gathered near the Wan Chai seaside. The colorful neon lights complement Victoria Harbour, dazzling in the night and attracting countless tourists to stop and take photos as souvenirs. On the evening of July 8, five weekends in a row, there will be "Leju Weigang Carnival" activities. Citizens and tourists can enjoy free water concerts, Street performance, Extreme sport performances and other wonderful performances brought by performers from all over the world. Cheng Dingyi, Director General of Hong Kong Tourism Board, said that Hong Kong takes "cultural tourism" as a selling point and is recognized by tourists, especially young people. Many tourists have expressed that the reason for coming to Hong Kong is precisely to explore Hong Kong's culture and art. Miss Zhang and her friends from Hubei have chosen Hong Kong as their graduation destination. They took a rest in the Wan Chai Temporary Promenade near the carnival, tasted Hong Kong style snacks and experienced the "atmosphere" of Hong Kong. The performances brought by performers from all over the world are very exciting. We are blowing the summer evening breeze, listening to beautiful melodies, and watching the splendid fireworks. This trip will definitely be unforgettable, "said Miss Zhang with a smile. From July 3, the Hong Kong Palace Museum will display the fifth batch of new rotating exhibits borrowed from the Palace Museum; From July 4 to 5, the New York Philharmonic Orchestra held a concert, and Tchaikovsky, Beethoven and other classical works played in Hong Kong; On July 15, the Hong Kong Chinese Orchestra held a concert entitled "Happy Tour of China", and walked around China with its ears; From July 19 to 25, the 33rd Hong Kong Book Fair will be held in the Hong Kong Convention and Exhibition Center, during which more than 600 cultural activities will be held inside and outside the venue to taste the popularity of books... Chen Zhiyuan, the person in charge of the cultural enterprise "Live in Hong Kong", said that holding a wealth of cultural activities in the summer can not only brighten the cultural and tourism business card of Hong Kong, but also drive the retail, accommodation and other industries to nurture each other and develop at the same frequency. Nowadays, many tourists come to Hong Kong and are more willing to walk into small shops, chat with shop owners, or experience handicraft production, showing many traditional shops a breakthrough in transformation, "said Chen Zhiyuan. Yang Shufen, Director General of Tourism in Hong Kong Council, believes that people have a deeper demand for tourism after the epidemic, and the quality of tourism products and service levels also have a more "deep" impact on tourists. In response, Hong Kong's China Travel Agency has launched a series of activities, including the West Kowloon Cultural District and Strolling Central