Recently, the Information Office of the People's Government of Dongguan Province introduced that the 13th China International Film, Television and Animation Copyright Protection and Trade Fair will be held at the Guangdong Modern International Exhibition Center in Houjie, Dongguan City, from July 20 to 23 this year. The launching ceremony will award Dongguan the title of the first "China's Fashion City". This title has fallen to Dongguan, which is not only due to its strength and confidence, but also a vivid footnote to the rise of this youthful city. ▲ Dongguan, Guangdong, X11 Tide Play Flagship Store. Image source: Visual China, World Toys Look at China, Chinese Toys Look at Dongguan. As early as 2005, Dongguan had listed toy manufacturing as one of the eight pillar industries. Currently, it has over 4000 toy production enterprises and nearly 1500 upstream and downstream supporting enterprises, making it the largest toy export base in China. One quarter of the global anime derivatives are manufactured in Dongguan, and nearly 85% of China's trendy toys are produced in Dongguan. Dongguan's excellent "manufacturing genes" provide a solid foundation for the implementation of trendy creativity. To reach a new milestone and continuously transform its advantages into victory, Dongguan needs to find its own positioning and deepen its efforts with a broader perspective, strengthen the layout planning and policy support of the trendy gaming industry, promote the transformation and upgrading of the manufacturing industry empowered by the trendy gaming industry, and continuously amplify the brand effect of Dongguan's "scientific and technological innovation+advanced manufacturing". Industry is the foundation, culture is the soul. In recent years, Dongguan has issued a series of policy documents on strengthening the city through culture, and the trendy entertainment industry has become an increasingly important cultural carrier for Dongguan. From successfully running the China-Chic Design Contest and the national level Chaozhou Play Forum to building key projects such as "Chaozhou Play Town" in Shipai; From Bing Dwen Dwen, the mascot of the Beijing Winter Olympic Games, which is "hard to find", to Raeb, who was on fire during the Qatar World Cup; From the derivatives of top IPs such as Disney and Doraemon, to the dazzling blind boxes in Bubble Mart stores... Dongguan's trendy culture continues to bring surprises to the world. As a young city with an average resident age of only 34 years old, Dongguan needs to accelerate the transformation and upgrading of its trendy entertainment industry towards creativity, IP, and cultural agglomeration, create more high-quality trendy entertainment squares, cultural and creative workshops, trendy themed commercial streets, trendy museums, and other cultural signs, and develop more trendy cultural products for the whole country and the world to call the city's image, Stimulate the resonance and sense of belonging of young citizens, and continue to polish the "trendy Dongguan" Urban culture card. Merit is the key to success, and karma is the key to success. Chaoyu is a new consumer format centered on cultural IP design, where consumers place greater emphasis on factors such as product design, product image, and product innovation. Accelerating the cultivation of trendy creative and marketing talents, and developing more high-quality original IPs are the key to victory. Faced with the rapidly developing trendy gaming market, it is necessary to strike a comprehensive combination of talent policies, services, and development, attract a group of passionate, thoughtful, and creative leading talents to come to Dongguan to "ride the trend", inject new vitality into industrial development, and write more exciting stories of talents and mutual achievements in Dongguan. The city of youth, when the tide; The city of trendy play is even more trendy. The trendy entertainment industry is an important industrial carrier for Dongguan to create trendy culture. We believe that the east wind of this expo will help Dongguan