(Xiuniang in Rongjiang County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province sells intangible cultural heritage embroidery products through online platforms. Photographed by Zhang Kai (people's picture)) Intangible cultural heritage is a treasure of human civilization and an important part of excellent Chinese culture. Nowadays, intangible cultural heritage projects not only attract followers through offline activities, but also frequently swipe their screens on major social media platforms, and even become popular abroad. Watching live performances by inheritors of intangible cultural heritage, purchasing favorite intangible cultural creations on e-commerce platforms, and visiting intangible cultural heritage digital museums online... Through the internet, more and more people are learning about and falling in love with intangible cultural heritage. Driven online sales, "The intangible cultural heritage projects in Henan are beautiful, fun and delicious, which is really too trendy!" On June 10, in the exhibition hall of "Henan Intangible Cultural Heritage Shopping Festival" on Tahrir Square in the urban area of Nanyang City, Henan Province, short video talent was introducing various intangible cultural heritage projects to the audience through the lens, attracting netizens' praise and orders. On the same day, the 2023 "China's Cultural Heritage Day" intangible cultural heritage publicity and exhibition event in Henan Province opened in Nanyang. There were 83 representative projects of traditional fine arts, handicrafts and cultural and creative products, which led to an upsurge of on-site and online sales in the form of exhibition and sales. With the development of short videos and live streaming, more and more inheritors of intangible cultural heritage are showcasing their traditional skills through new channels, allowing more people to understand the charm of intangible cultural heritage and opening up new sales markets. For example, He Qing, the inheritor of the intangible cultural heritage of filigree inlay technique, has been stationed on the short video platform for over a year, earning 2.3 million fans and selling over 200000 craft products. The recently released Data Report on 2023 Tiktok E-commerce Helping the Development of Intangible Cultural Heritage shows that in the past year, the turnover of intangible cultural heritage inheritors on the platform with goods increased by 194% year on year, and the number of intangible cultural heritage inheritors whose turnover exceeded one million yuan increased by 57% year on year. Handmade Fried Dough Twists, ceramic cups, purple clay teapots, filigree inlaid necklaces, and Wuyi tea are the most popular intangible cultural heritage goods. Xue Ke, Vice Dean of the School of Culture and Creativity at Shanghai Jiao Tong University, stated that digital expression should be "alive", digital content of intangible cultural heritage should be "trendy", and digital display of intangible cultural heritage should be "spread". The digital consumption of intangible cultural heritage should drive the attention and attention of the whole society to intangible cultural heritage, and promote the protection and utilization of intangible cultural heritage. Recently, a good news spread among Guangdong Han Opera fans: the Guangdong Han Opera Media Promotion Platform has officially launched. This is a publicity platform built with 5G, Big data, cloud computing, artificial intelligence and other technologies relying on the technical support ability of Meizhou Branch of Guangdong Radio and Television Network Co., Ltd. As a business card of Cantonese culture, Guangdong Han Opera is elegant and famous. Many classic works have been handed down, and it is a "Hakka Opera". In 2008, it was included in the national Intangible cultural heritage list. After the launch of the Guangdong Han Opera Media Promotion Platform, the original content of Guangdong Han Opera will be produced and promoted by means of text, pictures, videos, audio, etc., as well as large TV screen+small mobile phone screen, Old media+new media, and online+offline. The relevant person in charge of Guangdong Han Opera Inheritance Research Institute stated that the platform is a new form of promoting Guangdong Han Opera in the era of integrated media, and is a beneficial attempt to promote the creative transformation and innovative development of excellent traditional Chinese culture, which will make more audiences feel