"Aiwowo, Pea puree cake, Lvdagur (Glutinous Rice Rolls with Sweet Bean Flour), Chestnut Cold Cake... Old Beijing food is available here. This time, it's worth your while to feast your appetite." As night falls, at the fountain square of Beijing Financial Street, a food festival with the theme of "tasting, tasting, and enjoying the western city" is being held, which is expected to last nearly five months. Wang Lili (pseudonym), who specifically came to check in, said that this time there is another good place to enjoy summer food. The catering industry has always been a key area for promoting consumption, benefiting people's livelihoods, and stabilizing employment. The latest data released by the National Bureau of Statistics on June 15th shows that in May 2023, the national catering revenue reached 407 billion yuan, a year-on-year increase of 35.1%; The catering revenue of units above the designated size reached 108.4 billion yuan, a year-on-year increase of 31.4%. From January to May 2023, the national catering revenue reached 1995.8 billion yuan, a year-on-year increase of 22.6%; The catering revenue of units above the designated size reached 508.6 billion yuan, a year-on-year increase of 25.4%. Since May, the temperature has gradually increased, and the heatwave has also further fueled the "summer night economy". According to the analysis of the China Cuisine Association, the catering market continued to recover in May 2023, with a rapid release of catering consumption demand and a thriving night economy. Festivals such as May Day and 520 have also shown peaks in catering consumption. In the scorching summer, consumers prefer to go out at night, go to the night market, and enjoy delicious food. Various regions have seized this opportunity to improve supporting policies related to catering, improve consumption conditions, innovate consumption scenarios, and promote the accelerated recovery of the catering industry. Hunan Province will carry out the selection of the first batch of night consumption aggregation demonstration zones in Hunan Province. Cities and prefectures rated as provincial-level (including) or above night consumption aggregation demonstration zones (including cultural and tourism) will be given subsidies, with a maximum subsidy of 500000 yuan. Relevant subsidy funds should be given priority by each city and prefecture to support the innovative development of approved night consumption aggregation zones; Guangzhou will hold the fourth "Young City Yeah City" Night Consumption Festival, and carry out a series of special activities such as "Guangzhou invites you to have a snack", Shinise 'night life camp, future food truck boot market, etc; Huangshan City and various night market operators jointly issued 2 million yuan of Voucher on the spot, launched a number of "Anhui Cuisine style" specialty shops (stalls), and Huizhou style mobile restaurants, and at the same time guided the central urban area to extend the business hours of characteristic blocks, commercial complexes, catering and other places... The China Cuisine Association reminded that catering consumption is increasingly returning to the popular market, and catering enterprises should change their business ideas, focus on consumption positioning, and study new consumption models, Improve cost-effectiveness, jointly welcome new consumption hotspots, and continue to curb food waste, ensure food safety, and promote high-quality development of the industry with high-quality products. (Outlook New Era Network)