Accumulating New Energy and Technological Innovation to Help Domestic Mobile Phones Enhance Competitiveness

2023-06-02

With the overall improvement of China's economy, domestic consumer electronics have become an important force in the global market. China's consumer electronics industry continues to improve its technical level. Taking the domestic mobile phone industry as an example, many manufacturers have become one of the most important suppliers in the global 5G market through technological innovation and efficient operation, constantly realizing product iteration, enhancing competitiveness, and bringing more choices to consumers. Market analysis firm Canalys recently released a report on global high-end smartphone shipments for the first quarter of 2023. The report shows that against the backdrop of a year-on-year decrease of 13.3% in global smartphone shipments in the first quarter of 2023, global high-end smartphones bucked the trend, increasing by 4.7% year-on-year, surpassing one-third of the total global smartphone shipments. The Ministry of Industry and Information Technology recently released the "Operation Status of Electronic Information Manufacturing Industry from January to April 2023", which shows that in the first four months, China's electronic information manufacturing industry production gradually resumed, export decline narrowed, efficiency continued to improve, and investment steadily increased. From January to April, among the main products, the production of mobile phones reached 440 million units, a year-on-year decrease of 5.6%. Among them, the production of smartphones reached 322 million units, a year-on-year decrease of 11.2%. Industry insiders pointed out that China's GDP grew by 4.5% year-on-year in the first quarter, exceeding expectations, and the total retail sales also increased by 5.8%. These positive data indicate that China's domestic demand is rebounding. Although there will not be a significant recovery in the Chinese mobile phone market in 2023, there is currently a significant recovery in consumer confidence, which will be a good time for domestic mobile phone manufacturers to practice the latest brand and product strategies. With the effective implementation of various national policies to promote the economy, consumer confidence is gradually recovering. It can be seen that although the overall performance of the mobile phone market still faces numerous challenges, there are also great opportunities in the challenges. The high-end market represented by foldable screen phones is facing development opportunities, and multiple mobile phone manufacturers are starting to make efforts. At present, some smartphone manufacturers are exploring how to improve their technological level to meet consumers' upgrade needs for high-end smartphones. Taking domestic mobile phone manufacturer OPPO as an example, it recently released the OPPO Reno10 series of products and officially launched today. This series of products is equipped with the same dynamic light and shadow screen as the OPPO Find X6 series and supports ProXDR display function. Through photon matrix display technology, 12 million photon point matrix information can be recorded, achieving up to 8 times the brightness excitation, bringing a more realistic picture light and shadow distribution closer to the human eye. Some experts say that while the domestic mobile phone industry is showing a trend of reducing inventory, the endogenous development momentum brought by high-end product strategies and technological innovation is becoming a "hot spot" for the consumer market to accelerate growth. While enhancing business resilience, the domestic mobile phone industry should focus on improving its product structure, promoting the high-end strategy of smartphones, taking multiple measures to reduce operating fees and layout diversified products, in order to seek new market growth points. (New News Agency)

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