The Hong Kong takeout market is experiencing another wave. On May 22nd, Meituan, the largest delivery platform in mainland China, launched its new brand KeeTa in Hong Kong and even splashed out over HKD 1 billion (approximately RMB 900 million) to grab customers. Meituan has officially entered Hong Kong. According to a report by Hong Kong's Sing Tao Daily on the 22nd, the KeeTa ordering app for customers to choose takeout has been launched in the app store for more than half a year. The restaurant opened at 8am on the same day and was officially put into service. Meituan also announced the launch of the "1 billion reward" program to attract new customers and restaurants, including discounts on food and beverage, free shipping, and other promotional activities. Each registered new user will receive a coupon worth HKD 300. The first batch of cooperative restaurants of KeeTa are mainly chain restaurants, including McDonald's, Maxim, KFC, Yoshino's, Huayujie, Hongfutang, Nanji Noodles, and Eating Tea 3000. KeeTa revealed that they are currently discussing cooperation with Italian Restaurant, 100% Restaurant, Milk Ice Room, and other restaurants under the Asia International Catering Group, and have announced that more restaurants will soon enter. The first phase of the pilot is in Mong Kok and Tai Kok Tsui, and services will gradually be expanded. It is expected to cover the entire Hong Kong by the end of this year. This is the first time Meituan has provided takeout services outside of mainland China, and Hong Kong has become its first step in expanding its overseas market. As early as 2018, Meituan had planned to expand the Hong Kong takeout market, but it was temporarily put on hold because electric vehicles were not allowed on the road in Hong Kong and the delivery capacity could not be guaranteed. Last October, Meituan recruited over 20 overseas business positions on its official platform, all based in Hong Kong. The reason for naming KeeTa is inspired by the word cheetah, which is famous for its fast speed and the company hopes its delivery speed will also be the same. To achieve this effect, delivery staff are crucial. Earlier, Meituan became a hot topic of discussion in Hong Kong by offering high salaries to compete for delivery staff. On its official recruitment website, it is stated that applicants must have the qualifications to work in Hong Kong, possess an iPhone iOS, Android 5.0, and updated phone models; If applying for the position of 'driver', one must be at least 18 years old and possess electric bicycles and safety equipment; If you apply to be an "infantry" (walking delivery man) and a bicycle delivery man, you need to be at least 16 years old. The income of Meituan's self-employed delivery staff consists of delivery service fees, event rewards, and group additional service fees. The event rewards section also includes multiple items such as newcomer rewards, special holiday rewards, and activity rewards. To attract delivery staff to join, Meituan has launched a special welcome reward, which can earn an additional HKD 2500 by completing the target order quantity within 14 days. If based on industry standards of delivering approximately 2 orders per hour, KeeTa's delivery staff can earn over HKD 20000 for "infantry" and up to HKD 35000 for "drivers" if they complete 500 orders that month and receive all rewards. The Hong Kong takeout platform market has experienced the 'Three Kingdoms Battle', with Germany's Foodpanda entering the Hong Kong market as early as 2014 and currently cooperating with over 14000 restaurants; Deliveroo from the UK entered Hong Kong at the end of 2015, with over 6500 cooperative restaurants; UberEats added in 2016