Understanding the Expectations and Opportunities Behind the Green Consumer Expo

2023-04-19

The artificial lawn that can achieve 100% recycling and degradation, the fully automatic gantry car washing robot that can achieve the recycling and reuse of most car washing sewage, the commodity packaging made of recyclable materials, and the neutral pen that can achieve full life cycle carbon neutrality... At the Third China International Consumer Goods Expo, consumer exhibits with full "green" content attracted a lot of attention. Except for the products being exhibited, 100% of the exhibition venues use green electricity, all exhibition lunch boxes are made of biodegradable plastic, and some attendees can reuse their previous exhibition documents... The exhibition method is also "green". As a display window and trading platform for global consumer goods, the Consumer Expo is an important link connecting domestic and international markets and resources. As a mirror, the Consumer Expo also reflects the vitality and new trends of Chinese consumption, with green consumption being one of them. Inside the exhibition hall, there are a wide variety of low-carbon and environmentally friendly consumer goods; Outside the exhibition hall, green consumption is deeply ingrained in people's hearts and becoming a conscious choice for more people. Online ordering of takeout allows more consumers to choose 'no utensils needed'; More and more hotels are setting disposable items as optional services when traveling; Shopping in shopping malls, more people choose electronic invoices and actively participate in the recycling of empty cosmetics bottles... Green consumption has gradually become a trend, reflected in every detail of life. Green consumption has taken root in the entire society, fundamentally speaking, it is an inevitable result of the sustained development of China's economy and society. With the development of economy and society and the improvement of people's living standards, people's longing and expectations for a better life have also shown new characteristics. The scale of consumption continues to expand, the consumption structure has been upgraded, and people's attention to consumer goods has shifted from "whether there are" in the past to "whether it is good". In response to the popularization of low-carbon environmental awareness and the deepening of sustainable development concepts, green has also become a necessary part of consumption upgrading. Consumption is the final demand, the key link and important engine to smooth the domestic systemic circulation, has a lasting pull on the economy, and is related to ensuring and improving people's livelihood. The importance and urgency of boosting consumption are self-evident. To better meet people's consumption needs and stimulate consumption vitality, it is necessary to accurately grasp and comply with new consumption trends, and consciously cultivate new consumption growth points. At present, we need to seize the momentum of the vigorous development of green consumption and pursue success: on the one hand, increase the supply of green products, create more diverse green consumption scenarios, and meet consumers' more personalized green consumption needs; On the other hand, we should continue to cultivate the concept of harmonious coexistence and sustainable consumption between humans and nature, jointly create a social trend of green and low-carbon living, and promote the green transformation of the entire society's consumption concept. Green consumption is not only about "buying and selling", but also an important choice for optimizing industrial structure, responding to resource constraints and other development challenges. It is an important force driving the transformation of production and lifestyle. In January 2022, the National Development and Reform Commission and other departments jointly issued the "Implementation Plan for Promoting Green Consumption", which clarified that by 2030, green consumption methods will become a conscious choice of the public, green and low-carbon products will become the mainstream of the market, and the green and low-carbon development model for consumption in key areas will be basically formed. A survey shows that the younger generation pays more attention to sustainable consumption and has a strong environmental Willingness to pay. To tap into the potential of green consumption, the top priority is to reduce consumption

Edit:qihang    Responsible editor:xinglan

Source:GMW.cn

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