Guangxi Liuzhou Luosifen, Jiangxi Gannan navel orange, Anhui Mount Huangshan Maofeng, Jiangsu Yangcheng Lake hairy crabs... More and more local specialty foods are going across regional boundaries to the whole country through "online fairs", and constantly broaden the consumption scene through live broadcast, short video and other modes. Many people enjoy the online food economy and can enjoy various specialty snacks from all over the world without leaving their homes. In front of the express delivery window in the food area on the first floor of Yanji West Market in Jilin, Ms. Lu, a tourist from Beijing, is waiting to send the package. Yanji West Market is a popular check-in spot for internet celebrities, and there are many Yanbian specialties here. After tasting them, I found that Yanbian cuisine is well deserved, especially some folk snacks that are very unique, such as rice sausages, spicy cabbage, and Mingtai fish. If you want to bring them back to your family to taste, it's quite tiring to bring them with you. It's convenient to have express delivery points in the market, "said Ms. Lu. In order to expand sales channels, the Yanji West Market has vigorously developed live streaming e-commerce this year and has established multiple live streaming rooms. We use a combination of online and offline methods to accelerate the development of local folk cuisine through a 'live streaming+e-commerce' model, turning popular traffic into product sales. The sales of online mini programs are also good, and in order to ensure that e-commerce sells products with good quality and rich categories, some of the online product sources come from merchants in the market and some are selected from local manufacturers Introduction to the relevant person in charge of the e-commerce platform in Yanji West Market. Shi Yupeng, Vice President of the China Internet Economy Research Institute at Central University of Finance and Economics, said in an interview with this newspaper that internet technology breaks the temporal and spatial boundaries of the market, allowing local specialty foods to cross mountains and rivers and fly to various parts of the country. Internet technology also helps to create an immersive shopping experience, improve consumers' awareness and liking for specialty foods, and further expand the consumption demand for specialty products. With the help of the internet, many specialty foods have become popular. Taking Luosifen in Liuzhou, Guangxi, as an example, the live broadcast of goods, "eating and broadcasting" interpretation and social media marketing topics have made it famous for its "stink". From local snacks to "online food", tasting Luosifen has become an interesting event for many short video bloggers to "punch in". The netizens who have been screened are curious to buy Luosifen even if they haven't eaten it. "The unique taste of Luosifen fills diners with an adventurous spirit when tasting it for the first time, and after the adventure, people like to share it online." Mr. Ma, a netizen, believes that Luosifen is popular because of its own topic and entertainment. In addition to using Internet thinking to open up the market, many local specialty food enterprises accelerated the whole process of Digital transformation and upgrading. Three years ago, Chen Jiayu, a young man from Chaoshan, began to take charge of the online business of his beef ball brand. "At that time, seeing that the sales volume of offline supermarket channels has not increased for a long time, I felt a sense of crisis and wanted to find new online growth, so I started to set up an e-commerce team. My own factory has more cost advantages to transform online. After settling in the e-commerce platform for a few months, the sales volume has significantly increased, and many types of beef balls have become popular among online prefabricated dishes. The factory also introduced various intelligent equipment to improve the quality and raw beef balls Production efficiency Chen Jiayu said that the growth curve of online channels