In recent days, several cultural and tourism directors from Quzhou, Zhejiang Province have organized groups to "go out to war", attracting attention. The appearance of the director of culture and tourism has become the norm. With the recovery of the domestic tourism market, cultural and tourism directors from Sichuan, Hunan, Xinjiang, Gansu, and other places have appeared on camera in succession. By shooting short videos, they have spoken for their hometown and helped with tourism. The video of cultural and tourism directors' cross dressing has become popular. Xie Panpan, the director of Kecheng District Bureau of Culture, Tourism, and Sports, poses as a Jianghu Xiake (video screenshot). Many cultural and tourism directors in Quzhou, Zhejiang Province, have appeared on the scene, showing their respective abilities, and cross-dressing to promote their hometown. Longyou County chooses "Crossing", following the director of Longyou County Bureau of Culture, Radio, Tourism and Sports to talk about the past and present, touching the traces left by time; The director of the Culture, Tourism and Sports Bureau of Kecheng District incarnates the Jianghu Xiake described by Jin Yong, bending the bow and shooting sculptures to invite tourists to visit Kecheng; The director of Changshan County Bureau of Culture, Broadcasting, Tourism and Sports invited netizens to follow the wind in Changshan; The director of Jiangshan Municipal Bureau of Culture, Radio, Television, and Tourism is proficient in all kinds of martial arts, displaying the charm of charming Jiangshan in various ways; Qujiang District Bureau of Culture, Radio, Television, Tourism, and Sports has formed a "cultural, tourism, and sports group", and the directors have come out in unison... In the era of "attention is productivity", how to attract domestic and foreign tourists for tourism consumption is an important proposition for local cultural and tourism directors. No wonder netizens exclaim, "I really don't dare to be the director of culture and tourism without some talent these days.". The "collective debut" of the director of cultural tourism in Quzhou City in this round, and the courage of cultural tourism people to "win out of the circle" is behind their cross dressing videos. Taking Kecheng District as an example, Tang Zhibin, the director of the Bureau of Culture, Tourism and Sports, incarnates the Jianghu Xiake described by Jin Yong. Without a single line in the full text, he leads to the scenic spots of Kecheng in the style of Great Xia. Tang Zhibin believes that the participation of cultural and tourism directors in shooting short videos to endorse their hometown cultural and tourism is a bold and innovative attempt. In short videos, whether the video format is a systematic introduction by directors or an eye-catching "cross dressing", the fundamental purpose is to better promote the hometown and promote the healthy development of the local cultural and tourism industry. With limited attention, whoever can attract people's attention to the greatest extent will be invincible in the competition. How to take good short videos seems to be a must answer question for directors of culture and tourism. A netizen commented at the bottom of the video that cloning needs to be innovative and imitation needs to be creative. "Going out" videos are constantly emerging, and "going out" will become increasingly difficult. Quzhou's move is considered "late?"? The person in charge of Qujiang District Culture, Radio, Television, Tourism and Sports Bureau believes that cultural tourism promotion does not have the so-called "late" concept, but rather focuses on promoting local cultural tourism, using a method that everyone likes to see, allowing cultural tourism marketing to follow the times, "not only catering to the audience, but also leading the healthy development of the market." The person in charge believes that the cultural tourism video of "Director of Culture and Tourism Takes You on a Tour" can focus on presenting the style of Qujiang cultural tourism, thereby promoting Qujiang in a more three-dimensional manner. The "Cultural Tourism Sky Group" formed by the directors mentioned in the video aims to convey to the community the sincerity of Qujiang Cultural Tourism people in inviting tourists to visit. Only by staying out of the rut can we avoid doing useless work. To stand out, you need to develop strong skills. Zhou Yongguang, deputy director of the Tourism Research Institute of Zhejiang University, believes that the directors of Quzhou's culture and tourism department are worthy of taking the initiative to shoot short videos and deserve recognition. Related videos (screenshots) from Qujiang District Bureau of Culture, Radio, Television, Tourism and Sports (shot by Xie Panpan)