A few days ago, the central media interview activity of "Jiaojiang in the Intangible Cultural Heritage, the gateway of the river and sea, the city of youth" was held in Jiaojiang District, Taizhou City, Zhejiang Province. From the intangible cultural heritage exhibits in the Taizhou Intangible Cultural Heritage Museum to the immersive performance in Jiashan Old Street, the interview group experienced the colorful intangible cultural heritage and felt the "Jiaojiang River in the intangible cultural heritage". The inheritance and development of intangible cultural heritage cannot be separated from the systematic protection of education, teaching, use, production and research. Take Taizhou Luantao as an example. In recent years, the Taizhou Luantao Theater has been constantly innovating itself. When creating stories and plots of the new era, it has insisted on the new singing of ancient songs, and has maintained the classics through digital audio-visual and cloud transmission of classic plays. To revitalize the traditional drama with realistic themes, Taizhou Luantao insists on creating and arranging high-quality dramas that keep pace with the times, so as to rebirth the endangered local drama. The intangible cultural heritage of Jiaojiang is constantly glowing with new vitality in the process of integrity and innovation, attracting more tourists to know and enter Jiaojiang. "Through creative design, Taizhou Embroidery integrates practical and spiritual aesthetic functions on the basis of extracting the cultural, technical and artistic elements of Taiwan Embroidery." Lin Xia, the representative inheritor of the intangible cultural heritage project "Taizhou Embroidery" in Zhejiang Province, said that it is necessary to develop diversified products with the cross-border thinking of "Embroidery+", so that embroidery craft can enter the consumer market with a more practical, lighter and more China-Chic attitude, Integrate into clothing, food, housing and transportation. One of the best ways to understand a city is to go into its museum. In the Taizhou Museum located on the axis of Jiaojiang Culture, the elements of mountains and seas of Taizhou can be seen everywhere. According to the museum staff, the soul of the mountains and the soul of the sea are the two fulcrums of the spiritual world of Taizhou people. Taizhou not only has a strong urban character, but also has the cultural and geographical characteristics of accommodating the valley, the country and the seashore. The exhibition refers to the way of "storytelling", so that every audience can fully understand the land. From the establishment of intangible cultural heritage workshops to participation in cultural and creative design, Jiaojiang is committed to displaying the brilliance of intangible cultural heritage in inheritance and innovation. At present, Jiaojiang has completed the digital recording of the national-level intangible cultural heritage project "Send the Summer Boat", extracted the elements and traditional patterns such as water repellent animals, hibiscus flowers and sea water, and completed the development of the first phase of the cultural and creative products of "Send the Summer Boat". "In the future, Jiaojiang will continue to do a solid job in the systematic protection of intangible cultural heritage, better meet the growing spiritual and cultural needs of the people, and promote cultural self-confidence and self-improvement," said Yin Guilong, director of the Information Office of the Jiaojiang District Government. (Outlook New Era)